Divine Lucky Star

Chapter 252: Chapter 252 The Start of If You Are the One!

Chapter 252 -252 The Start of If You Are the One!

In Zhonghang City’s XH District, inside Jinglan Cafe, two men were sipping their coffee.

One of them was about forty years old, dressed in a suit, with the top button of his shirt unfastened, and wearing a pair of gold-rimmed glasses. He looked quite scholarly. This man was the president of a domestic listed company, Zheng Qitian.

The person sitting across from him was the sales manager of Tianhu TV, Wei Ming.

“Mr. Zheng, as you can see, the price of our television station’s advertisement is very reasonable,” Wei Ming said with a smile, “This is prime time, from eight to ten on weekend evenings. An advertisement for one hundred and fifty thousand is a huge discount. This is because you are our regular client. If it were someone else, it would be at least two hundred thousand per spot.”

It turned out that what they were discussing here was indeed the issue of advertising costs.

As a well-known domestic food company, Zheng Qitian’s company needed to advertise all year round to maintain sales. Therefore, Wei Ming’s television station placed great importance on this major client.

“However, I have noticed that the sales volume of our company’s products has recently fallen sharply,” Zheng Qitian took a sip of his coffee, his expression very serious, “Sales volume is the lifeline of a company. A problem in this area is definitely not a trivial matter. I’ve researched your TV station’s ratings during this time slot, and they have dropped to 1.2 percent from the 3.5 percent when I first advertised. It’s quite a difference.”

“Mr. Zheng, as you know,” Wei Ming became anxious mentioning the ratings, “Nowadays, cable television has been seriously impacted by digital television. It’s not easy for our TV station to maintain this viewership; other stations are doing even worse than we are!”

“That is a problem,” Zheng Qitian frowned and thought for a moment before speaking, “After all, advertising is expensive. Millions are poured into it annually, and what I need are results. But now that the results have started to decline, the price naturally needs to be adjusted. So, if an advertisement were one hundred thousand, I could consider it.”

“One hundred thousand!” Upon hearing the price proposed by Zheng Qitian, Wei Ming was immediately shocked, “Mr. Zheng, you can’t do this! Cutting it down by a third at once is too harsh! Okay, I’ll give you a further discount; one hundred and thirty thousand per spot is really the lowest price!”

“I will consider it further,” Zheng Qitian took a gentle breath.

Zheng Qitian had no choice but to take this seriously, after all, their company produced herbal tea beverages, which practically required daily advertising. In the past two years, cable television had been severely affected, and their company’s sales had dropped to an alarming level. If no solution was found, it could indeed be quite dangerous.

The two men reached a stalemate.

Just then, a woman around thirty years old walked in from outside. She was dressed in professional attire, of average looks but appeared very capable. She was Zheng Qitian’s secretary, Sun Miaoyun.

Upon seeing Zheng Qitian, Sun Miaoyun hurried over and whispered in his ear, “Mr. Zheng, I just got three tickets for ‘If You Are the One.’ I heard that the show’s planner, Wang Hao, is quite capable. How about we go take a look?”

“Wang Hao?” Zheng Qitian shook his head and smiled, “Never heard of him.”

Their conversation was overheard by Wei Ming, who suddenly laughed and interjected, “Mr. Zheng, are you talking about ‘If You Are the One’? Hehe, I know the show that it replaced. Guess what their ratings were? 0.4 percent! Just a fraction of our program’s! Even with a new show, how much higher could it get? If you’re not satisfied with our ratings, theirs will be even less acceptable!”

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“That low,” Zheng Qitian frowned and said, “Then it really wouldn’t make much of a difference.”

At this point, Sun Miaoyun finally spoke up, “Mr. Zheng, even if it’s not great, it’s worth taking a look. Wang Hao is quite talented. I’ve seen his skits on ‘Three Kingdoms,’ which were quite good. I think even just for the excitement it’s worth it, consider it a way to relax. When the time comes, invite your sister-in-law as well, the three tickets are just right.”

“Relaxing is worth considering,” Zheng Qitian thought for a moment before nodding, “Let’s go watch it then, just for a laugh. But your sister-in-law is on a business trip, she won’t be able to make it back…”

Hearing his words, Wei Ming’s eyes lit up with an idea. There’s no comparison without competition, so he quickly spoke up, “Mr. Zheng, how about I accompany you to watch it? If you find their program unsatisfactory, then choose mine, how about that?”

This was a linguistic trap—if it came down to choosing between the two shows, once Mr. Zheng agreed, it was almost like securing the business!

“We’ll see when the time comes,” Zheng Qitian, who could obviously tell what Wei Ming was getting at, laughed, “After all, signing the contract isn’t urgent in the next day or two, right? I’ll give you one of the tickets then, as it’s of no use to me otherwise.”

“Exactly, we’ve got to compare,” Wei Ming laughed, “It’s settled then!”

Sun Miaoyun smiled and said, “Alright, Mr. Zheng, I’ll go arrange that right away.”

…

The countdown officially began.

Over the past few days, Wang Hao and the entire crew of “If You Are the One” had been preparing for the show; they were editing short clips, as creating footage for thirty-six female guests and twelve male guests took quite some time. Soon it was half-past seven on Friday evening, and there was only half an hour left before the official recording of the show.

The audience began to quickly enter the venue.

The studio hall of “If You Are the One” had a total of six hundred seats, and six hundred audience members filed in. Zheng Qitian, accompanied by his secretary Sun Miaoyun and Wei Ming, entered the hall with the crowd. After taking their seats, the trio curiously observed the various equipment in the studio hall.

The overall layout of the hall was very interesting and easily induced a sense of anticipation.

“The setup is just so-so,” Wei Ming couldn’t help but whisper a word in his ear, “doesn’t seem all that special.”

“It’s alright,” Zheng Qitian replied, unruffled, with a smile, “let’s just enjoy it for the fun of it. It’s usually quite boring. To tell you the truth, I don’t have high hopes for this show either, so don’t be nervous.”

He clearly meant that Wei Ming shouldn’t worry about the show stealing his business.

Sun Miaoyun stood by, suppressing a smile, thinking that trying to outwit Mr. Zheng might still be a bit too challenging for others.

Soon, all the audience members were seated.

At that moment, the crew began to test all the equipment to prevent any unexpected issues during the recording. As time ticked away, at exactly eight in the evening, the lights blazed brightly, and the show officially started!

The bald-headed host with glasses, Meng Fei, stepped onto the stage and greeted the audience with a smile, “Welcome to the major lifestyle service program sponsored forcefully by Ritian Group, and I’m your host, Meng Fei. I welcome you all to the live studio!”

Laughter immediately spread among the audience, with everyone thinking, “This guy, even his opening line is so fun, mentioning the forceful sponsorship, quite amusing!”

Anyway, that one sentence had ensured that everyone in the audience would remember the forcibly sponsoring Ritian Group…

Zheng Qitian laughed and said, “Ritian Group? Never heard of them, but they do have a knack for interesting advertising.”

Wei Ming, on the other hand, looked stunned and whispered, “This guy actually went bald, ha ha ha! That’s hilarious!”

“Do you know him?” Zheng Qitian asked.

“Same industry, of course, I know him,” Wei Ming replied with a quiet chuckle, “He initially applied at our TV station, but didn’t make it, so he ended up here. The show he’s replaced used to have a 0.4 percent viewership. Now that he’s hosting, I suppose to give him some face, it might reach 0.6 percent, otherwise, wouldn’t that bald head be for nothing?”

Sun Miaoyun chuckled and commented, “Actually, he looks better bald than before!”

“It seems like viewership will be problematic,” Zheng Qitian said, shaking his head with a smile, “Changing the form but not the substance might not cut it.”

Just then Meng Fei began to introduce Wang Hao, “Now let’s give a warm welcome to Teacher Wang Hao!”

It was no exaggeration to say that at least eighty percent of the audience was there for Wang Hao, so as soon as Meng Fei finished the introduction, everyone erupted into cheers, “Great! Teacher Wang Hao, you’re the best!”

Seated at the mentor’s area, Wang Hao smiled and waved his hand, inciting another wave of cheers.