Chapter 240 marketing techniques

Chapter 240 Marketing Methods

It's just a smaller version of a door hinge, something that every household has.

 The normal door shaft is very large, with two grooves at the top and bottom, and a log in the middle. The log has a wooden door, which can be opened and closed freely by clicking into the groove.

However, because it is not silky enough and has high friction, it always makes a "squeaking" noise when opening and closing the door.

 Such a design can be used on stationery boxes after being reduced in size, and the noise is also much smaller.

 Carpenter Liu was once again amazed when he saw the drawings.

He made countless doors for the villagers, but he never thought that the hinges on the doors could be used in this way after being reduced.

Of course, there are also environmental limitations. From ancient times to the present, the pen case used by scholars has been a pull-out box, which is also very convenient to use, so no changes have been made.

 But the retractable stationery box actually has a larger capacity and can hold things on both the upper and lower sides, as long as it is equipped with corresponding card slots.

Erlang followed Qin Yao's instructions and took out the pencil case from Siniang's bookcase.

 The box is brand new and Qin Yao brought it with her when she set off, but none of the four siblings has used it yet.

When they arrived, Qin Yao and Carpenter Liu recruited new people, and the water mill was transformed into a stationery factory. In addition to the Shenli book boxes that were about to expand production, they also added stationery boxes.

Carpenter Liu thought it was a bit risky to start production before the order was even placed.

But Qin Yao thought that her trip to Fucheng couldn't be in vain. Wouldn't it be a waste for her to return empty-handed to a large empty market here?

So when she came, Qin Yao asked Carpenter Liu to organize workers to produce Shenli book boxes and pencil boxes at full speed. She would definitely bring back the order.

It is impossible for someone to want to get the goods at that time, but she tells others that it has not been produced yet, please wait.

 Every bookcase and pencil case produced by the factory will be engraved with the words "Made in Liujiacun, Kaiyang County".

So Qin Yao had a hunch that during this trip to Fucheng, she would definitely be able to make the name of Liujiacun known.

 Look, as soon as the stalls of the Dalang brothers and sisters were set up, there were already three floors inside and three floors outside.

There was no letter writer, but several groups of people came to inquire about the magical book box and pencil case.

Transportation is inconvenient, resulting in information being blocked. People here in Fucheng have not seen the magical book box that has been popular in Kaiyang County for a long time.

Erlang is such a clever guy. When someone comes to ask him, he will just tell them that the thing is produced in Liujia Village, Kaiyang County. By the way, he will also generously show the internal structure of the book box and the personalized pendants and graffiti on the paint.

At this moment, there are all the candidates who came to take the government examination. There are many scholars. Seeing the ingenuity and uniqueness of this book box, they all come to inquire about the price.

Erlang glanced at Qin Yao first, got the hint, and then replied: "We only sell it for 568 yuan."

 This statement leaves a lot of room for local merchants to adjust pricing. After all, including freight and other costs, prices vary from place to place.

For those who can read and afford books, more than 500 Wen is indeed not expensive. If you are from a good family, it is still too cheap. I asked out of curiosity:

“I think this material is a bit bad. Is there any better wood? For example, rosewood, mahogany, etc.?”

Erlang nodded, "It can be customized."

The scholar immediately clapped his hands in excitement and asked hurriedly: "Where is the bookcase shop? Tell me quickly, little brother!"

Siniang picked up the stationery box and handed it over, pointing to the engraving on the bottom, "This is the Stationery Factory of Liujiacun, Kaiyang County."

 The scholar was a little disappointed, "There isn't one in Fucheng?"

Qin Yao stepped forward and responded: "Yes, we didn't expect that there is none in Fucheng. But if you have relatives and friends in Kaiyang County, you can ask your friends to buy one for you and ask someone to give it to you." Come here and pay more for travel."

The scholar still sighed, squatted down and touched Saburo's magical book box again and again. He couldn't put it down and wanted to buy this one and take it home for use.

Sanlang was so frightened that he quickly pulled his book box in front of him and sat down on the book box to protect it. Erlang, on the other hand, is ready to sell his book box again.

 After being glared hard by Dalang, he stopped thinking.

Seeing this, the scholar didn't want to take away something that was loved by others, so he had to let go.

Qin Yao then said: "If you really want it, but you don't have any relatives or friends in Kaiyang County, there is another way."

 The scholar looked at Qin Yao in surprise and motioned for her to speak quickly.

Qin Yao said: "The factory may not be willing to spend the effort to deliver a book box to your doorstep, but if you can order more than fifty, it will be easy."

"What? Fifty? I can't use one of them!" The scholar was shocked.

Qin Yao looked calm and continued: "It can't be used by one person, but you can make a group purchase. Master, you can order with classmates from the same county. This way you can not only enjoy door-to-door delivery but also get better discounts." ”

“This pencil case is also very useful. It can hold ten pens. It is much more convenient than a pen case. Do you want to get one too?”

Hearing this, the scholars and the onlookers finally reacted.

Where is the letter writer here? This is here to sell book boxes!

The scholar smiled bitterly and asked Qin Yao: "This little lady, you are the boss, right?"

Qin Yao smiled heartily and admitted generously, "I was discovered by you, I am indeed, so do you want to consider the group purchase?"

The scholar is indeed a little tempted, but now that the government examination is important, he may not have the leisure to organize so many people to do group buying.

Qin Yao smiled slightly and said, "It doesn't matter. You can take the exam first and come back after the exam. I will stay in Fucheng for a while. Young Master has made up his mind. You can find me at Yuelai Inn at any time. My name is Qin Yao."

Those who were thoughtful in the crowd immediately wrote down the name, address, and the time she wanted to stay.

Dalang and the twins finally realized that Aniang was doing marketing here.

However, this trick is indeed very good. If you tell the people onlookers that they are selling book boxes right from the beginning, everyone will definitely not be so curious, and the effect will not be as good as it is now.

Si Niang thought that she and her brothers were performing so hard, so she quietly said to Qin Yao: "Mom, when you get back, you have to buy us delicious food."

Qin Yao made an OK gesture and patted the little **** the shoulder, "Keep going, there are more and more people."

 Siniang smiled and looked at the new wave of people gathered around her. She and her brothers continued to repeat the previous book box display session.

The five mother and son cooperated tacitly. One afternoon, not a single letter was written, but the people in the city already knew that Mrs. Qin Yao from Yuelai Inn could help buy this novel magical book box.

Qin Yao and the children set up the stall until evening, then they packed up the stall and returned home.

As soon as Qin Yao walked into the inn, she felt many probing eyes.

Looking back at the past, they were all middle-aged men wearing fine thin silk clothes, but with low-key and simple looks. Their eyes were shrewd and they looked like businessmen.

Seeing Qin Yao looking over, several people were a little surprised at her keenness, but they nodded to her politely.

Qin Yao nodded and smiled, and led the children back to the guest room.

The other party is still observing, and the children on her side are also hungry. Today is obviously not a good time to discuss business.

 (End of this chapter)

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