MTL - I’m in Hollywood

"The whole Tasmania is 15 million acres of land, and the Australian government is willing to sell it to you, and Ted Turner has only 2 million acres of farms," ​​Elizabeth said, hearing Julia shouting. The two had dinner, so they sorted out the scattered information in front of them and walked with the Eric to the restaurant. By the way, they turned a topic: "How many box office do you think "gravity" can get?"

Eric said: "It still depends on the market reaction. However, breaking the billion in the first week should not be a problem."

Elizabeth listened to Eric’s conservative tone and wondered: “It’s a problem not to break the billion in the first week? It’s such a high heat now.”

Eric walked into the kitchen, washed his hands and helped Julia to have dinner, and Elizabeth, next to him, said, "Did you read the information? Although the 3D fare has increased by 50%, however, to ensure visual effects. The number of seats in our 3D auditorium is basically a medium-sized auditorium of about 100. There is no such two or three hundred seats in the hall. Calculated, the single-day box office limit of 2000 3D screens is only about 25 million US dollars. The one-day box office limit for the other 100 IMAX auditoriums is $3.44 million. Therefore, the single-day box office has a maximum of more than $28 million, which is definitely a long-term."

"I remember that Iron Man had more than 35 million dollars on the first day?" Elizabeth took her dinner into the restaurant and sat down. "If you don't plan to add 3D screens during the screening process, follow normal movies." The decline, the box office results must not catch up with "Iron Man", the world is even harder to get a $1 billion box office."

At this time, Julia walked into the restaurant and sat down directly with Eric. When she heard Elizabeth's words, she retorted: "Eric's movie will definitely get 1 billion."

Although she is used to the appearance of Julia always going to Eric, and seeing her little wife like a man sitting opposite, Elizabeth still habitually tastes: "You are so confident in him, want Don't we make a bet?"

"I won't gamble with you," Julia deliberately took a sip of Eric's juice and smirked Elizabeth across the street, saying: "You lost to me and Ai in "Witch Blair" last time. Rick’s bet has not been fulfilled yet.”

"Why can someone bet someone else without knowing it?" Elizabeth rolled her eyes and simply ignored Julia and turned to Eric. "Speaking, this year's Sundance Film Festival is very It’s still lively. There are still more than two months. It’s said that the filming for the registration is twice as high as last year. Many stars will go to Park City this year.”

Eric nodded: "One more movie trading market is booming, which is definitely good for Hollywood. However, it is difficult to see the second "Witch Blair" in the next decade."

From the beginning of the year to the present, "Witch Blair" has basically been released in the world's major ticket warehouses, the global box office has finally reached a total of 255 million US dollars, compared to the production cost of 60,000 US dollars, the terrorist return on investment is simply Crazy.

Therefore, more than two months from the Sundance Film Festival in January next year, almost all film companies in Hollywood have begun to gear up, trying to find a gold mine similar to "Witch Blair".

However, the success of "Witch Blair" is fundamentally a marketing victory, and the almost deceptive viral marketing is difficult to replicate in the short term. Although it will also strengthen the emphasis on the Sundance Film Festival, Eric will never expect too much. The Firefly Group's business focus will always be an upright commercial film.

Time is always flying fast, and on the 12th of November, the world premiere of Gravity is officially held at the IMAX theater in Santa Monica, Los Angeles.

In recent days, after the initial popularity of the word-of-mouth fever caused by the gravitational pull of last week, many media have gradually discovered the problems that Eric and Elizabeth talked about on Tuesday night.

Although the popularity of Gravity is destined for the success of this film, due to the size of the 3D and IMAX games, unless the Firefly Group urgently adds more 3D auditoriums, the film wants to achieve $1 billion worldwide. Box office is not an easy task.

However, in the media's many interviews with the Firefly Group executives, it was revealed that the Firefly Group did not consider the 3D and IMAX screening halls in the short term. As a result, many media have begun to keen on predicting the box office prospects of Gravity.

In the summer file, "Iron Man", the one-day box office at the peak of the first week was $37.35 million. Although it broke the Hollywood single-day box office record, the overall attendance rate has just broken through 70%, which is already a miracle. General data.

Here you have to mention the concept of attendance.

In many people's intuitive impressions, the attendance rate is definitely how many people are sitting in a screening hall, but this is not the case. The movie attendance rate is calculated as the ratio between the total number of viewers and the total number of seats in the screening room throughout the day.

For example, a 100-seat auditorium, assuming only two games in the morning and evening, there are only 10 people watching the morning at 9 o'clock in the morning, and 90 people watching the gold scene at 9 o'clock in the evening. The one-day attendance rate is 50%.

The one-day attendance rate for a movie is the overall average of its attendance at all auditoriums.

Usually, even in a very popular movie, the golden time in the evening is often difficult to get a ticket, but because of the habits of watching movies, working days, etc., the daytime games are basically difficult to fill, and even more deserted.

Therefore, for "gravity", because its single-day box office limit is only 28 million US dollars, even if it is calculated according to the "Iron Man" single-day peak increase of 10% of the attendance rate, the film's first week at the box office is probably only About $100 million.

The starting point of the first week of $100 million, according to the reputation of "gravity", according to the 30% box office decline curve in a single week, the film's North American total box office will only stay within 300 million US dollars.

The size of the overseas release in the Gravity plan is comparable to that of North America. Then, the new movie of Eric Williams, the global box office is likely to be only 600 million US dollars.

Although the production cost of Gravity is just over 100 million yuan, the total cost has already approached 200 million in the later period of conversion, copying and declaration. The global $600 million box office just just let the Firefly Group recover the cost.

With more and more similar views, in the case of the word “gravity”, which has been completely unquestionable, the North American media who want to win the eye for the circulation naturally turn their attention to this aspect and start to question again. Feasibility of the Firefly Group '4200' program.

After all, if even the film of Eric Williams can only recover the cost, then what about other people?

It is widely estimated that the Firefly Group has invested nearly US$2 billion in the ‘4200’ program. According to the current situation, the Firefly Group wants to recover this part of the investment, which is hard to climb.

Although many of these arguments are suspected of stealing the concept, there is no doubt that these views are very marketable in the media and the public, and many people have even started to watch the firefly group jokes.

On one side of this is a tribute to the film's word of mouth, and on the other hand, in the atmosphere of questioning the business prospects, the world premiere of "Gravity" was successfully held without any influence, and more than 400 guests at the scene were almost concentrated. The essence of the whole Hollywood. Many fans even came to watch the red carpet ceremony of the premiere of Gravity, and they came from all the states around Los Angeles.

The IMAX premiere of Gravity and the IMAX film scenes across North America for the next two days of the weekend once again ignited the media and the public's admiration for the visual effects of the film, but at the same time, the skepticism became even more pronounced.

After all, the cost of all aspects of IMAX movies is too high. Whether it's projection equipment or film copy, the cost is almost 10 times that of traditional movies, but the fare is only twice that of ordinary movies. Although there are more seats in the IMAX auditorium, this advantage is obviously not obvious in all respects.

In this kind of praise, questioning, expectation, and controversy, on December 19th, Gravity was officially displayed in 2000 3D auditoriums and 100 IMAX auditoriums in North America.

However, in the early morning of December 19th, with the release of the box office of the "gravity" midnight, the North American media once again boiled up.

This is not because the "gravity" midnight box office is too high, but it is too low.

$3.57 million.

This is the midnight box office of Gravity.

Don't say that compared with the record-breaking "Star Wars Prequel: The Ghostly Threat" of $16.5 million, even Eric's "Summer" starring "Iron Man", the $7.6 million box office at midnight is "gravity". More than twice as much.

Firefly Studios.

On the small restaurant terrace on the big ship, Eric recently added two sets of seats to this superb terrace.

Judy Foster was not interested in admiring the surrounding scenery at this time. He looked at Eric, who looked at the manuscript from the opposite side. The woman waited for a moment and finally said, "You don't seem to worry at all." ?"

Eric turned the manuscript in his hand, which is the novel of the same name in Judy's Gravity. Eric has seen the first draft last year. However, Judy has been repeatedly revised over the past year. The current version is obviously different from the original.

In order to cooperate with the promotion of the follow-up phase of Gravity, the novel will be officially released by Harper Collins, a subsidiary of News Corporation, in several countries around the world.

When I talked about this topic at the premiere last week, the two talked about the novel together this Saturday.

When he heard Judy's words, Eric looked up at the woman and smiled: "Schwarzenegger's "Devil's Doomsday" was only $3.96 million on the first day. What do I have to worry about?"

Two days before the release of "Gravity", on November 17, Universal Studios starred in Schwarzenegger's action blockbuster "The Devil's Doom" in order to avoid the "gravity" and chose to release on Wednesday.

The big-production movie that made no impression in Eric’s memory was almost a suspenseful box office, and the first day’s box office was only $3.96 million. Up to now, the box office of the three days has just reached 11.53 million US dollars, although the box office will rise in the two days of the weekend, but the first two weeks before the opening of the 100 million-dollar big production, plus the first weekend, the total box office may also Only $20 million is in the early days.

Judy is very dissatisfied with Eric's indifferent appearance, and Mei Hao whispered: "You have fallen to the point of contrast with Schwarzenegger?"

"It depends on what it is," Eric smiled, knowing that the woman was worried about herself, and her tone was a little more serious. "In fact, the virtues of the media are like this. They always like to hype a person from a height." If you fall down, even if this person is actually Iron Man, you are not afraid of falling."

Judy listened to Eric's confident tone, leaning forward slightly, holding a cheek on the table with one hand, saying: "But, $3.57 million, it seems too little."

Eric looked at Judy, who had a little bit of a little woman's gesture, and said: "This is mainly because you hold the same inertial thinking as most people, and you don't realize that Gravity is relative to tradition. 2D movies are completely different from the screening mode. Hey, do you know what the attendance rate of this movie is at midnight last night?"

Judy shook his head, his eyes showing a curious look.

Eric continued to look at the manuscript in his hand and continued: "The 2000 3D auditorium has a seating rate of over 95%. The other 100 IMAX auditoriums are completely full. We chose to ensure the visual effect of 3D viewing. They are all small theaters. Because of the limited number of seats, although the fare has been raised, the midnight box office of the film will still be relatively low."

In a word, Eric just remembers that Cameron had created the box office miracle "Avatar" for the second time, and the box office at midnight just happened to be only $3.5 million, which has to be said to be a very interesting coincidence.

Moreover, carefully calculated, because of the ten-year fare factor and the size difference of the game, "gravity" last night's midnight attendance rate should be higher than "Avatar."

However, the reputation of "Avatar" belongs to the early stage of the cold, and the same as the "Titanic". "Geo-gravity" has started to be popular since the screening stage. After the popularity of the first week of the crowd has largely crushed the box office potential, the follow-up box office curve of the film is likely to show a normal decline in commercial films.

But on the other hand, the total size of only 2,100 theaters is released. Compared with the strong demand for 3D and IMAX movies, the audience may have some hunger marketing effects.

A combination of various factors that contradict each other's contradictions, Eric himself does not know now what direction the box office of Gravity will develop.

Judy listened carefully to Eric's explanation. If he realized something, he then said: "Why don't you increase the number of 3D screens as soon as possible? According to the current situation, this should be a very simple matter?"

"Because there are not enough sources, from now until next summer, the firefly system has only arranged "gravity", "The Lord of the Rings", "The Legend of the Night", "Decapitation Valley" and IMAX company "Return to the Cretaceous" five 3D-IMAX format movies, accurately speaking, "Return to the Cretaceous" is only half of it. Therefore, 2000 screens, according to the frequency of one month of release, can just be discharged Next summer," Eric explained, admiring the beautiful blue voice of the opposite woman, saying: "Hey, don't say this. I suddenly remembered something a few days ago, remember the Oscar last year, I seem to have been owing you a gamble?"