MTL - I’m in Hollywood

In the original plan, the "The Lord of the Rings" first song will be released in 2D, 3D and IMAX formats.

The release of the first part of The Lord of the Rings is December 17, and it is exactly four weeks from Gravity. According to the normal box office decline of most movies, after the release of "Gravity", it is possible to give up some 3D and IMAX screens for "The Lord of the Rings".

But the current situation is that with the strong box office trend of Gravity, this film is enough to support the current screen size for more than eight weeks.

Moreover, from a purely commercial point of view, even if "gravity" has a certain box office decline, as long as it is not too embarrassing, the theater does not want to transfer too many screens to "The Lord of the Rings."

Because the length of "The Lord of the Rings" is too long, close to 180 minutes, so that a screening room can only be placed at most five times a day, but the fare of North American movies may be adjusted due to the show time. It won't change because of the length of a movie.

In comparison, the film length is only half of the "Magic Ring" of "The Lord of the Rings", and the single hall can be divided into up to nine games per day. This is equivalent to the same attendance rate, "gravity" can be nearly double the box office of the "Lord of the Rings".

In the initial release phase, the Firefly Group actually considered this issue.

Therefore, the release of The Lord of the Rings is still based on 2D. The company has prepared 2,800 2D screens for this film. The 3D and IMAX screenings are only complementary, which can save a lot of copying costs.

But now, since the 2D, 3D, and IMAX formats have been released, 3D and IMAX have received such strong repercussions. If the 3D and IMAX versions of The Lord of the Rings are temporarily cancelled, the long-awaited movie fans will obviously Will not give up.

In the face of the current hot situation and the strong demands of major theaters, the Firefly Group finally decided to increase the number of 3D screens. Eric also approved it after discussions with the company's senior management.

However, in order to ensure the visibility of the newly added 3D cinema as much as possible, Firefly temporarily only agreed to provide 500 sets of RealD projection systems for the theater, and it is necessary to supervise the selection of venues, equipment installation and personnel training.

In the case that the major theaters have already proposed to implement the buyout clause in the original contract, the 500 sets of RealD projection systems will naturally not sign the guarantee sharing contract. However, the Firefly Group has also unceremoniously set a high price of 500,000 US dollars, which is equivalent to more than twice the manufacturing cost of the whole set of equipment, and is 5 times the price of the film projector of about 100,000 US dollars.

Only this one, the Firefly Group will receive more than 100% of gross profit.

Moreover, according to the contract, when the theater needs to replace the equipment bulbs, 3D glasses and other parts and other consumables in the future, it needs to be purchased from the Firefly Group's RealD company, which can also bring a steady stream of profits to the company.

However, although the cinema line was very painful for the firefly group's lion's mouth, it did not reject the offer.

You know, in the first week of Gravity, the average single-store revenue of 2,000 3D auditoriums reached $60,000. In the current heat of 3D movies, the theater wants to recover the $500,000 in equipment investment costs. It probably takes only one year. Ordinary 2D auditoriums often take two to three years to recover the associated costs.

Under the demanding requirements of the Firefly Group, this additional 500 3D auditoriums will take at least a month to complete.

Compared with the 3D auditorium, the IMAX theater is more difficult to transform. The Firefly Group does not expect to increase the scale of the IMAX screen before the summer file, so it can only be distributed in the world's 100 major museums and science museums. A number of IMAX auditoriums are used.

Kasenberg and Richard Gelford are discussing the cooperation agreement with this part of the IMAX auditorium and the subsequent expansion of the IMAX theater. An assistant from Kasenberg came over and whispered to him. sentence.

"So, let's do this for the time being," Kasenberger finished listening, nodded, and did not conceal Richard Gerford. "Sony, the CEO of Sony America, came over."

Richard Gelford heard the name and immediately understood Sony's intentions.

The core and most expensive component of the RealD projection system is the two custom versions of the film projector. For all reasons, RealD chose to use Sony's projectors.

Orders for 4,000 RealD systems worldwide, and the purchase of 8,000 projectors, have already made Sony a big profit. This is actually one of the reasons why Sony last year succumbed to the pressure of fireflies to turn Colombian film companies back again.

But now, as the future of 3D movies becomes clear, the global film industry is destined to usher in a trend of equipment replacement.

At present, the number of global movie screens has exceeded 100,000, and it has been showing rapid growth.

Among them, even if only 30% of the screen turns to 3D, it means an update of 60,000 new projector equipment.

The film projection equipment has a lot of similarities with the automobile industry, that is, the subsequent consumables maintenance brings the profits of the manufacturing company as much as the original equipment sales.

As a result, 60,000 projectors, along with subsequent consumables maintenance, will contribute an additional $10 billion in revenue to the entire film infrastructure manufacturer.

Such a rich piece of fat, in theory, film equipment manufacturers are naturally reluctant to be constrained by the Firefly Group.

However, the current situation is that the Firefly Group's RealD system has taken the lead. Traditional equipment manufacturers only need to fully catch up with the RealD system in 3D projection technology. It takes at least half a year, and the HalfD time is enough for the RealD system standard. Unify the world.

What's more, the follow-up promotion can't be successful without the help of Hollywood's film source.

Then, if these equipment manufacturers want to share this profit in the short term, they can only become the core equipment supplier of the Firefly Group RealD system.

Although most of the profits will be taken away by the Firefly Group, this will at least guarantee the market share of equipment manufacturers, and the subsequent income from consumables maintenance, even if they have been stripped of profits by the Firefly Group, they are definitely excluded from those Manufacturers outside the 3D market should live alive.

Therefore, in recent days, almost all major film equipment manufacturers are in close contact with the Firefly Group, hoping to obtain orders for projector equipment from the RealD system.

Faced with the frequent movements of other manufacturers, Sony, which has maintained a certain degree of friction with the Firefly Group, will soon be unable to calm down. If you lose the position of the RealD system projector supplier if you already have an advantage, then Sony will definitely become the industry's laughing stock.

After a few simple conversations, Kasenberg sent Richard Gelford to return to his office in the studio.

Sony Corporation’s CEO, Hirai Kazuo, has a tall body that is rare in his own eyes, but his eyes are small.

Seeing Kasenberg in the lounge, Hirai Kazuo immediately extended his right hand to the powerful head of the Firefly Group with his own respectful etiquette: "Mr. Kasenberg, hello, I am Hirai. One husband."

Kasenberger shook hands with the other side and said, "Hello, Hirai, I am glad that you can come to Los Angeles."

A few simple words, the two entered the office of Kasenberg, and sat down in the meeting area, the secretary gave the two people coffee, but Hirai did mention another thing, saying: "Mr. Kasenberg I contacted Mr. Williams' assistant office and hoped to meet with him or privately during the Los Angeles period, but I was rejected. I wonder if you can express my sincerity to Mr. Williams again?"

"This, I am afraid there is no chance this time," Kasenberger shook his head and said: "Eric is currently on vacation, not in Los Angeles."

Kazuo Hirai said again: "Is it in New York? In this case, after I went back there, I was able to come to visit?"

"Not at all," Kasenberger shook his head again. "I was on the phone with him yesterday. Eric is in Florida, and he doesn't want to be bothered during this time."

"Oh, that's a pity."

Kasenberger took a sip of the coffee from the secretary and put down the cup. He said, "So, let's talk about the RealD system. Hirai, first of all, I must regret to inform you that Sony wants to monopolize the RealD system. The supply of projector equipment is no longer possible."

......

Kasenberg was so busy in Los Angeles that Eric was sitting leisurely at a tennis court at the IMG Sports Academy in Bradenton, Fla., and was interested in watching a tall, handsome face in the field. The girl carefully accompanied Emma and Kevin to play tennis.

Hawaii was sitting bored by Eric, and the little girl, wearing a beautiful tennis suit, didn’t mean to play. Eric is accompanied by Ian Group CEO Payne Forsterman and IMG's ace agent Max Eisenbad.

Since Cindy has entered the expected date of birth, Eric has hurried back to New York a few days before the release of Gravity.

On Thanksgiving Day, Eric took Virginia with them and spent three of them on the estate of Martha's Vineyard.

Although women can't completely accept each other from the bottom of their hearts, they are always on the surface. Joanna also offered to stay in Martha's Vineyard for the next time to look after Cindy until the little guy in her belly was born.

However, as usual, rushed over to join in the buzzing gimmicks, a group of women gathered together, and the estate of Massa Vineyard even had the meaning of a daughter country.

As a result, Eric, the big man, suddenly appeared to be a little different. It was impossible for women to complain to Eric after all. Therefore, after only a week of staying, Eric was driven out.

Of course, this description seems to be a bit exaggerated, but the facts are basically the same.

Virginia was playing an excuse for Eric to seldom accompany the children, let him carry around with three little guys. Emma was the first to go to Disneyland, and Eric took three small ones. The guy first flew to Orlando.

Due to its location in the tropics, it is now the tourist season in Florida, and the Orlando Disney World is full of people. For security reasons, Eric could not mix three little guys with a large group of tourists.

As a result, for three consecutive days in Orlando Disney World, some attractions have been closed to 'overhaul', and then the local tabloids boldly revealed that this is a large group of people to play alone for their children to play, and suddenly caused the complaints of tourists.

After all, it is his own industry, the impact must be paid attention to, Eric can only escape with three little guys.

In fact, the Firefly System has many industries in Florida.

Orlando Disney World, which covers more than 20 square kilometers, goes without saying that the digital sector has a branch office in Florida and built the world's largest rendering farm near the southern nuclear power plant in Florida. Rainbow Media, which is owned by ABC Group and MGM, also has a number of local TV stations in Florida.

In addition, it is the IMG Group that Eric acquired earlier.

The IMG Group is headquartered in New York, but the company has more than 500 acres of IMG Sports Academy in Bradenton, Florida.

Most of IMG's sports stars are regularly trained at IMG Academy. For this reason, many sports stars have settled in Florida. IMG also hosts several tennis and golf tournaments every year in Florida.

Bradenton is located on the west coast of Florida, just over one hundred kilometers from Orlando.

Since there is no way to continue playing in the Orlando Disney World, Eric will bring the little guys to the IMG Sports Academy in Bradenton.

"Maria was originally trained by her father. Because of the lack of systematic scientific training, she only knows how to squeeze the girl's potential. When I was last examined, we even found a dark injury on her shoulder. It will be very bad for a long time. Now Maria’s training is completely personally responsible for Mr. Politani, and she is also working hard enough that her future achievements will definitely be much higher than Anna’s."

On the tennis court side, Payne Forsterman personally introduced to Eric the situation of Maria Sharapova, and said that Emma in the field would run over and Eric would pick up After the tennis racket in Emma's hands, I helped the little guy wipe the sweat on his face and asked, "Is it tired?"

Emma is pulling Eric with one hand and wants to drag it into the field: "Maria is so good, Dad, are you coming to fight with her?"

"Dad can't," Eric shook his head and looked at Kevin, who replaced Emma's position under the care of Natasha in the eye. He smiled: "Maria is bigger than you, of course it's amazing. Hey, keep playing." Let's take you to eat delicious at night."

Emma did not leave, the little body squatted on Eric's knees and leaned back to the head: "Dad, the little Baby in the belly of Cindy is about to be born. We are going back to New York. Is it good to see Baby? ”

Although I also want to watch the birth of the child next to Cindy, but now she is surrounded by a group of women, this is not a palace world, Eric is actually very reassuring. Reloading the tennis racket into Emma's hand, Eric said: "We will go back after two days of playing. Kevin still wants to go to the Bahamas. It is not good to think about myself."

Emma snorted, but did not leave, said: "Dad, I thought of a name for Baby."

Eric smiled and said, "What?"

"Tony, Tony Williams," Emma flashed her eyes and said, "What about the name of Dad in Iron Man?"

"This, after you go back, you can talk to Aunt Cindy, she can do it if she wants."

During this time, the name of the little guy who is about to be born has become the topic of most interest to everyone, because it has been determined that it is a boy, and a group of women have also seen each other.

On Thanksgiving Day, Shantou also asked the little one to name a 'Manhattan' according to the Hawaiian rules. Eric immediately thought of a blue 倮 男 男 DC DC DC DC DC DC DC DC DC DC DC DC DC DC DC Knocked on it.