MTL - Who Can Fall In Love After Being Reborn?

Chapter 428: I can’t understand this operation.

 “What’s the matter, Yi Ting?”

Seeing that Cui Yiting's eyes were a little stiff, Ye Ziqing couldn't help but ask.

 Cui Yiting came back to her senses and swallowed: "Pin Tuan... announced that it has officially entered the Shanghai market."

"What?"

Hearing this sentence, Zhou Zhenhao and Ye Ziqing were stunned at the same time. After thinking for a while, they realized what it meant, and their eyes gradually widened like Cui Yiting's.

They had just discussed Jiang Qin’s ideas and the promotion path of group-building, and felt that they had understood everything Jiang Qin had planned.

If he does not seize the first-tier market, it means that he has no plans to raise funds, which means that he will not continue to do so in the future.

On this basis, he continued to sink, taking advantage of the time difference between other websites competing in first-tier cities, to seize the second- and third-tier markets first. To put it bluntly, he waited for it to be sold when it was most valuable.

 In fact, this is what everyone thought when Dingantuan entered the field of vision of major group buying websites through its business in the second and third tier markets.

Some people have even made a bid, and they are waiting for the group to nod, and then directly transfer the money to take over.

 But no one expected that Pintuan would suddenly officially settle in Shanghai.

 That doesn’t make sense.

 Because if he really plans to sell, he should not continue to invest money in it at this level.

 But since he did this, it means that he has no intention of selling the group at all, and he will continue to do it.

 “Impossible, did you see it wrong?”

“Their advertisements have been broadcast in Shanghai, on TV stations, bus stations, elevators, and subways, all in group bookings.”

 Cui Yiting handed over the phone. On the screen was an email sent by a specialist from the Shanghai Stock Exchange.

There are group-building posters, color pages, and video advertisements.

After clicking the play button, the slogan "Saving Worry and Saving Money" pops up directly on the group buying website, and their poster also has the words "the first group buying website in China".

 Seeing this, Zhou Zhenhao and Ye Ziqing were stunned.

 Because what Jiang Qin did now completely overturned everyone's predictions.

There are currently two major websites in Shanghai, one is LaShou.com and the other is Nuomi.com. Pintuan’s open entry into Shanghai means that it will compete head-on with these two giants.

 Three times, this is already the third time.

At the beginning of the year, he said that he would never leave Linchuan. At the end of the year, he suddenly used Zhihu channels to eat up the business of the university town. At the end of the year, he announced that he would enter the national market.

To be honest, every step Jiang Qin took was unexpected by others, and the entire business path was twisted and almost abnormal.

 Looking back, everyone will find that he really understood the rules of group buying.

Everyone is competing for the business districts in first-tier cities, and he got the business in the university town for free.

While everyone was working on the front line, he quietly sank and gained access to the second and third tier markets.

In just these two rounds, Jiang Qin has raised the value of group building to a peak, and selling it at this time will definitely make a huge profit.

 But these two steps are completely based on the right time and place. He picked up what others looked down upon, so he can develop steadily to the present.

 But what courage and qualifications does he have to go to first-tier cities to compete head-on with websites like LaShou and Nuomi?

"Is Jiang Qin crazy? How much money does he have? How dare he come out halfway and go directly to the fourth round?"

 “I don’t understand what he is going to do at all…”

“Profit can blind one’s eyes. I think he is a bit unconscious.”

After several heated discussions, Cui Yiting dug out her phone again, called the airline, and asked to change her ticket.

 She is now the marketing manager of the Shanghai branch. Since someone wants to grab the market, no matter who comes, she has to go back. This is her responsibility.

At the same time, at the Jinmen sub-station, Song Yaqian also saw an advertisement for a group tour, and she was dumbfounded for a long time.

—

But no one could have imagined that group buying would actually settle in Shanghai at this time, and compete head-on with those group buying giants.

At this time, the college student group buying entrepreneurial group was in chaos, because many people had noticed the news, and these people found it even more unbelievable than Ye Ziqing and others.

“Mr. Jiang went to Shanghai to do group shopping?”

“Isn’t Shanghai a place where you can buy hand-drawn nets and glutinous rice dumplings? Let’s go one-on-one?”

 “Are you kidding me?”

“It’s not a joke, I recently came to Shanghai on a business trip and saw that group tours are indeed being advertised. You can see them in the subway stations.”

“Jiang Qin, don’t you want to sell it? Do you want to continue doing it?”

The last sentence was asked by Song Yaqian. She had sold 130 units of her Hi-Buy group and was extremely rich in funds. She had been waiting for the group to be sold and then start her own business again with the help of Jiang Qin's connections.

 But after this question was sent, Jiang Qin did not reply quickly.

Since arriving in Shanghai, I have been arranging business promotion. Starting from Yangpu University Town, I started to sign merchants in the city center, and held meetings to study the direction. It was not until the evening of the fourth day that I became famous in the group.

"It's for sale, but after asking around, no one bought it. I'm so angry. How dare you look down on me? Then I'll do it again, make it bigger and stronger and buy them. Thirty days to the east of the river and thirty days to the west of the river. Don't bully me. The young man is poor!"  Song Yaqian: "…"

 Zhang Wenchao: “…”

Guo Feng: “…”

 At this moment, everyone in the group has only one thought, are you kidding me? Are you obsessed?

 But then, things developed far beyond everyone's imagination.

At the end of November, Pintuan secretly signed more than 100 merchants from Yangpu University Town, and then used advertising channels to attract users and establish a brand image.

While promoting the brand, Jiang Qin has asked Sun Zhi to lead the team, directing the university town as the core area and radiating to the surrounding areas. The initial goal is to push the business scope five kilometers away, approaching the urban area. .

 In addition, there are local teams in Shanghai, which also radiate from their respective university towns to both sides.

In just five days, about a quarter of the merchants in the entire northeast were signed up, and the speed was staggering.

To be honest, the current business scope of group sharing is not large. Even before Suixin Tuan was acquired, the business scope was not comparable to that of group sharing at this time.

But the key problem is that it only took them five days. To achieve this effect in five days, it can be said that everyone who is paying attention to the group fight trends is confused.

LaShou.com has always been a giant in the group buying market. In fact, they don’t pay attention to an opponent of this size at all, but this time, they are a little uneasy.

Why?

 Because it’s too fast.

  Don’t care whether it is big or small, they only know that this website called Pintuan is going to break records soon.

 At the same time, they still have a lot of things to think about.

Because according to the survey, Pintuan is currently focusing on the second and third tier markets, and the manpower should be there. In Shanghai, they should only have a university town team of more than a dozen people. So where did this local promotion team come from? ?

 To achieve this kind of signing efficiency, these people cannot be temporary recruits. They must be elites among veterans to be so fast.

Moreover, Cui Yiting has also checked with someone. Pintuan has not conducted open recruitment in Shanghai, otherwise they would definitely be on guard.

 But such a large and efficient ground push group appeared so quietly, it was like making a wish on a magic lamp.

You should know that Lashou.com is the one with the most advertising, Nuomi.com is the one with the most activities, and Suixin Tuan is the one with the largest team.

 But even if all the teams in the Suixin Group swarmed in, it would be difficult to achieve this kind of efficiency.

On December 5th, the Shanghai branch of LaShou.com held a meeting. The person in charge at this time was called Robin, Luo Ping’s younger brother.

He has never been able to figure out where the group push came from. It is more powerful than the elite team of LaShou. Isn't this a foul?

“Recently, there is news from the second and third tier markets that there are obviously fewer employees at group-joining sub-stations than last month.”

“You mean, those people he transferred from the sub-station?”

 “I guess so.”

“Impossible, absolutely impossible. It takes a month for a foreign team to come to Shanghai to develop their business. It takes a month just to get familiar with the environment. How can they be so comfortable when they first arrive? It’s nonsense.”

“Perhaps those who come from other places are not necessarily the out-of-town team?”

"What's the meaning?"

“This is a photo taken by our marketing specialist. These three people and these two people, after being identified by our sub-station staff, have appeared in Xijing earlier. It is said that the leader is also a martial artist.”

"Then what?"

"The group-sharing business started in April, in first-tier university towns and second-tier and third-tier markets at the same time. In the past six months, I think their employees have been rotating, and every employee has traveled to at least three cities, and they all It’s more than a month.”

 The local promotion manager of LaShou.com took two photos and told all his guesses.

At this moment, Cui Yiting suddenly remembered something and opened her mouth slightly: "The boss of the group tour is called Jiang Qin. The most popular Zhihu product is also his product. As far as I know, they have nearly two dozen group members." Hundreds of people promoted Zhihu in Shanghai at the same time."

“In other words, their team is more familiar with the environment than our team? Even their contracting capabilities are better than ours?”

"Well, and... Zhihu has had advertising cooperation with merchants near the university town for a long time. They are old friends with these merchants."

 I heard all this news about Cui Yiting while chatting with Ye Ziqing, so I didn't pay much attention to it at the time.

But now think about it, it would be terrible if Jiang Qin was already preparing for the Shanghai branch of the group when he was promoting Zhihu.

 When was Zhihu promoted nationwide? It was September 2009, or even earlier. At that time, the group booking business had just begun in Linchuan.

 If we work backwards, he may have been planning things for the end of 2010 since 2009. This is simply appalling.

 In fact, Cui Yiting's guess was absolutely correct.

This team that suddenly appeared in Shanghai has indeed been exploring the surrounding business environment through previous Zhihu promotions. This is why Jiang Qin did nothing at the beginning of the year, but in the first step he signed a formal labor contract with them. Contractual reasons.

Advertising is indeed a powerful marketing tool, but in the group buying industry, if you want to ensure high efficiency, the experience of the local promotion team is definitely the top priority.

I would go door-to-door to find someone, which would be more effective than if you flashed them on TV for more than ten seconds.

Asking for a monthly pass

 (End of this chapter)