MTL - Who Can Fall In Love After Being Reborn?

Chapter 592: Crazy routine (please vote for the "big" chapter)

“Sales of plastic bags and takeout boxes must be avoided in the business districts around the headquarters of delivery companies.”

“For example, for employees who are hungry, they may also order takeout. It would be a bit rude if they see this.”

 “When I’m in business, I always like to make money by being harmonious.”

"Also, when you go to sell plastic bags, you don't need to be mentally burdened. You have to remember that our purpose is to reduce the packaging costs of merchants and help them make money. This is a great cause and a glorious cause. "

“Looking at the smiling faces of those merchants who saved dozens or hundreds of yuan in packaging fees, we know that all this is worth it.”

 One week after the implementation of the packaging plan, the number of users of group takeout has increased steadily.

During this period, Jiang Qin held a conference call to cheer everyone up and improve the internal structure of each branch.

After everyone heard this, they felt a lot more relaxed.

"Our second batch of packaging bags is ready, but the quality is relatively poor and may sometimes break. Moreover, the workshop director of Shengshi Advertising has poor eyesight and accidentally printed the logo of another platform on these poor-quality packaging bags. .”

“Lao Jiang, aren’t you also doing takeout?”

Merchants know that they sell plastic bags, but consumers don’t know. In their minds, soup is often spilled on other takeaways and the bags are often broken, but the dumplings are always intact.

Cao Guangyu used word-of-mouth, Ren Ziqiang used "Are you hungry?" and Zhou Chao used glutinous rice.

So in the following period, plastic bags with the names "Are you hungry", "Nuomi takeout" and "Word of mouth takeout" printed on them gradually appeared on the market? They really broke with just a little force.

These three platforms are currently targeting the college student market and are constantly hiring part-time college students for on-campus promotion.

I haven’t done any promotion, nor held any activities, and haven’t put up even a few posters. How can I order a group takeout?

“Qiangzi, Chaozi, my takeaway has arrived, where’s yours?”

 The hint of such details will cause consumers to have an inertial thinking.

Jiang Qin smacked his lips and threw the three leaflets into the trash can, looking as if he was looking at a dead person.

Jiang Qin stretched out and tugged on his pants to cover the thing that would make Feng Nanshu cry.

At present, many food delivery platforms are targeting the college market, hiring part-time college students to promote the products on campus. Not only are they subsidized, but they also receive Coca-Cola for every order.

“If these [takeaway bags printed with other companies’ logos] are broken during the delivery process, resulting in the food needing to be redone or soup spilled, we will bear the loss, and then we will pay double the [group takeout bags] to you them!"

 For a time, several platforms received a flood of negative reviews.

At this time, Jiang Qin sat up from the bed, reached out and picked up three leaflets from the trash can at the door.

At this time, a man selling plastic bags looked at the bottom of his squeezed goods and fell into endless contemplation...

Cao Guangyu and the others are also quite puzzled. They have long heard that Jiang Qin is going to do takeout. He has been in meetings and making phone calls all day long. Why is there no sign of him now?

 When she was doing business in the past, she only needed to read plans and plans, but now she has to read Buddhist scriptures before she can sleep.

 Otherwise, she would always feel that she was guilty.

 In just a few days, group sharing became the conscience of food delivery, and the number of users increased again.

It turned out that their packaging was all the same, "group takeout, everything is delivered quickly", it was like seeing a ghost.

His boss, whose surname is Duan, seems to be a young entrepreneur, less than thirty years old.

That is because their packaging bags are so rubbish, how can the meals ordered from their platform be any better?

 Once this concept is formed, it will be solidified in people’s minds.

 “Then let’s go get it together.”

In the following days, the plans of Lelebu, Word of Mouth and Meal Takeout to be promoted in colleges and universities went smoothly, and group takeout became famous!

 Because since using these "other brands' plastic bags", consumers often encounter situations where soup is spilled, and some bags are broken and it is really difficult to clean up the soup when it comes out.

 Just like the original group building, it has developed very well because of its clear goal positioning.

 Are you hungry, word of mouth and meals.

Early on Sunday morning, when Jiang Qin got up, he heard three roommates mumbling while holding their mobile phones and ordering takeout.

Then, the three people went to the door of the building to get takeout in a hurry. However, when they came back, the three of them felt confused.

 “Mine has arrived too.”

This matter will eventually be exposed, but sooner or later, how much pressure will Mr. Jiang’s ancestors have to bear...

Cao Guangyu rolled out of bed and landed on one foot, looking as cool as a short-legged armored warrior.

 “Well, it’s going on, it’s in full swing, and it’s booming.”

 Therefore, many college students no longer need to order food in the group for the three periods before joining the group, and directly switch to the takeout platform for real-time delivery.

“Come on, our Linda food delivery market has been invaded by other apps. What about your group food delivery? Why is there no movement at all?”

“The local promotion team assigned a group of fresh-faced people to try the delivery to see if it can be delivered. The main thing is not to waste..."

There is no other way, young college students are full of firepower.

At this time, Cao Guangyu turned to look at him and felt that he must not have woken up.

 Bad review, bad review!

 So it didn’t take long for these packages to be collectively boycotted by merchants, who only used group packaging.

“You can’t see it because you haven’t ordered it yet. If you had ordered it, you would know it. Group takeout is everywhere.”

Ye Ziqing looked at Jiang Qin on the screen and his scalp went numb.

 Among them, [Meal Point] seems to be a new app that specializes in takeout for college students.

 College students may not necessarily remember other companies’ advertising slogans, but remember [Group takeout, everything is delivered quickly]!

“Has group takeout been advertised?”

“No, it’s been quiet all the time. I haven’t even seen a flyer.”

 “That’s weird, why are their apps downloaded so much?”

 Guo Liang, the person in charge of word-of-mouth takeout, took a look at the download comparison chart and looked at the group takeout chasing after him, with a trace of confusion in his eyes.

And his former generals Luo Ping and Robin began to feel flustered for no reason.

 They seemed to have returned to the days when they were chased and bitten by dogs.

 The management is far away from the market. Their minds are all about strategy and layout, and they are not grounded. They don’t know when they are competing for riders and subsidies.

There was a dog walking around in a plastic bag.

This is the characteristic of the mainstream industry during its period of brutal growth. Everyone is keeping a close eye on their opponents, but they have no time to pay attention to these detailed issues.

At this time, Shengshi Advertising Factory freed up two production lines and continued to work day and night.

Soon, the logistics truck of Hengtong Freight drove out from the Shengshi Advertising Factory and quickly hit the road, galloping through major cities and entering the warehouse of the group supply chain.

 Spring is a relatively rainy season, and orders on food delivery platforms also surge with the rain.

The rider industry has just begun to develop, and the equipment is not complete. If there is a sudden rainfall, they can only deliver food in the rain, and then find a place to hide for a while after delivering the food.

 “Do you want a poncho?”

 “We have ponchos.”

“Your poncho is too small and cannot cover the front or the back. Our poncho is large and supplied from the manufacturer. It is very cheap and of good quality. If it is worn out, come to me and I will replace it for you for free.”

The rider Xiao Zhang looked up at the man in front of him: "How much is it?"

“It’s fifty yuan, and there’s a pocket on the right side for you to put your phone in. The fabric is comfortable and not stiff, it’s super waterproof, and there’s reflective material on the back, so you don’t have to hide from cars when driving at night.”

"So cheap? My crappy poncho cost fifty." Jiang Jian smiled: "Of course, there is just a small problem. This batch of ponchos was ordered by another company and has some stamps. It’s only yellow, if you want it, I can make it ten yuan cheaper.”

 “Take it and take a look.”

"We also have a jacket. Look, it can't be torn even if you pour water on it. It costs 80 yuan, but it has a print and only one color. I'll give it ten yuan cheaper to you."

"so cheap?!"

Jiang Jian reached out and handed over the poncho and jacket: "I want both. I will give you a waterproof box that can be tied to the back of your electric car and has a thermal insulation function."

Xiao Zhang opened his mouth: "You're still giving me something?!"

 “Yes, do you want it?”

Xiao Zhang looked at the rain outside: "Can it be cheaper?"

Jiang Jian put the two pieces of clothing in his arms and pushed the waterproof box over: "Okay, I'll give it to you."

 “Are you a Bodhisattva?”

"Brother, it's not easy for you to do this business. I know you know a lot of riders. If you have time, just introduce the business to me. If the quantity is large, you can get it at half price. This batch of goods of mine is for clearance and will be gone when it is sold out. "

Xiao Zhang unfolded his poncho and glanced at the eight big characters on it: "Is this also from a food delivery company?"

Jiang Jian lowered his voice: "Everyone understands it. As a rider, be kind to yourself."

  Sometimes, marketing on the street can make people wary, but free marketing is different.

Soon, a group of riders who were sheltering from the rain gathered around and asked Jiang Jian if he could also give it to them for free. They were willing to introduce business.

 The food delivery platform does not provide a basic salary or insurance, so these riders actually have a very low sense of belonging.

There are also quite a few riders who take orders from two or three platforms at the same time. They don’t care what is printed on this thing.

 As long as it doesn't say "I'm a big idiot", what can't be worn?

As a result, more and more people came to Jiang Jian to order clothes.

 “Brother, do you want to do the same thing?”

 “Yes, I want one too.”

Jiang Jian reached out and handed over the equipment: "How long have you been a rider?"

The man who came to buy ponchos and clothes was in his early thirties and had a crew cut. He counted the money and said, "I just started. I used to sell things, but then the business became more and more difficult, so I gradually stopped doing it."

 “What business do you do?”

 “Selling plastic bags.”

Jiang Jian's eyelids twitched, he laughed twice, and gave him a helmet for free.

On the eighth floor of the Wangjing office building, a copywriter novice ordered takeout again, and more and more people in the company ordered takeout.

Especially since it’s raining today and it’s inconvenient to go out, why not use someone to deliver food to your door?

Just when Xiaobai saw the delivery man wearing a bright yellow poncho with the words "Group takeout, everything can be delivered quickly", Xiaobai felt dazed again.

 In the past, when ordering food, it was okay to have group takeout on the package, but now... even the riders are ordering group takeout. This group takeout is amazing.

 In fact, many platforms are considering the issue of uniform clothing, but if they want to be unified, they can only publish but not sell.

 Good guy, when someone brings you food, you still make money for their clothes?

  However, with the rapid increase in the number of riders, this clothing fee is also very high. In the stage of burning money to grab the market, this option is naturally placed at the end.

Jiang Qin spent a lot of money on this clothing project, but its publicity effect was extremely obvious.

 Some riders who were not promoted saw their colleagues wearing yellow robes on the way to deliver goods, and thought they were issued, so they couldn't help but download the group delivery rider app.

Why?

 Because they think it would be good to deliver takeout to a group group for two days and wear some clothes.

“How has the order volume been recently?”

“It’s okay, and it’s rising steadily. The best market at present is the Kyoto market, followed by the Shanghai market. However, the largest number of users in Shanghai are still hungry.”

“In addition, the group-sharing business has grown very rapidly, which is very strange.”

 Guo Ming, who sells word-of-mouth takeaways, took a day off today and took his daughter to the amusement park, but he was still concerned about work and called to check on the situation along the way.

But at this moment, a speeding electric car suddenly whizzed away, startling him.

“Damn it, what is it that turns yellow and scares me?”

 “It’s a group takeout, and everything can be delivered quickly.”

A ticket inspector next to him said with a smile, which immediately made Guo Ming's mind buzz: "You...what did you just say?"

The ticket inspector was stunned for a moment: “It’s a group takeout, and everything can be delivered quickly.”

 “What about word-of-mouth takeaways? What’s the next sentence?”

 “No…I don’t know.”

Guo Ming held his breath, with a hint of disbelief in his eyes.

 The reputation is backed by Alibaba, and a lot of advertisements have been placed in various publicity channels. However, when I meet a random passerby, their awareness is not as good as that of Pintuan, who has always been silent?

Lao Guo was no longer in the mood for fun at the moment: "Little girl, group takeout, everything can be delivered quickly, where did you hear the term?"

“Where else have I seen it? In just half a month, it’s all over the streets. It makes me so angry!”

Before the ticket inspector could speak, the aunt in charge of cleaning the park came over and shook the garbage bag in her hand. There were also several plastic bags with group takeout printed on them.

Guo Ming took it out and took a look at it. His head suddenly felt as if his cell phone was vibrating, and it couldn't stop buzzing.

Isn’t this because Jiang Qin’s trick is so awesome and terrifying? What’s so advanced about uniform packaging?

 They also had a plan to unify distribution packaging before, but it was later scrapped.

 Because in their view, those who have access to takeout packaging are already users of their platform, and this kind of secondary publicity is completely meaningless.

Even if some packaging can be left behind and seen by others, resulting in three or four times of communication, the efficiency is still too low, and it is far less direct than elevator advertisements and bus advertisements.

 In fact, other platforms feel the same way, so no one does unified packaging.

 So, what shocked Guo Ming was not the packaging itself, but the fact that there was an order posted on the packaging.

 That order was a word-of-mouth takeaway.

Guo Ming immediately put down his cell phone, grabbed his aunt's garbage bag, and rummaged through it one by one.

ˆPiece paper bag + don’t order if you’re hungry

 Plastic bag grouping + glutinous rice takeout order

  Group packaging box + quick meal order

 “Fuck, fuck, fuck…”

 “He...he unified other people’s takeout packaging?!”

 (4,200 words, please give me a monthly ticket, I haven’t slept at all in the afternoon, I have been writing, or2, or2, I have pity on this old mistake, please!)

 (End of this chapter)