Perfect Superstar

Disney's animated blockbuster has dominated the domestic summer file for a long time, but in recent years it has been overtaken by domestic films, but as one of Hollywood's best film giants, no one doubts the quality of Dream Flying. box office.

"Juvenile Rivers and Lakes", "New Seven Heroes and Five Immortals" and "Jianghu Longzi" all released before "Dream Flying Home", nothing more than playing time difference, and vying for the box office market.

As a result, whoever thought that the three martial arts films that had been fiercely fired had fallen so bleakly, and even the stage of fratricidalism did not officially start, and it was crushed into **** by the later Disney film!

On the 20th, the box office of "Juvenile Rivers and Lakes" barely passed 400 million, and on the Internet, the rumors of the gossip about the "Junior Rivers and Lakes" buying box office increased.

At this point, Marriott Pictures basically gave up the follow-up propaganda of this blockbuster, because everyone knows that "Juvenile Rivers and Lakes" has been unable to return to the sky, and then to save money on propaganda, is tantamount to losing money in the water.

In this way, it is still good. The "New Seven Heroes and Five Immortals" was released in eight days, and the box office was less than 50 million. The loss to the family, the starring Gu Lei in the network some time ago did not update the blog. And even deleted many of the previous blog posts.

The higher you hold, the higher you jump, the heavier you fall now!

As for the "river of the rivers and lakes", the producers are about to jump off the building, and the investors have to go to the heart of the meal.

And these three martial arts films, the audience's word of mouth is consistently rotten, such as "changing soup does not change the drug plot too dog blood" evaluation can be found on the three.

It is difficult for several film companies to be ashamed of each other and to blame each other for vicious competition. People are very speechless.

In the eyes of the industry, the martial arts ip, which was fired a while ago, is now completely smashed, and the bubble that has been blown has been smashed, basically dying.

With such a dramatic scene, many people can't help but refocus on the martial arts ip's pioneer, Lu Chen starring "Swordsman".

The theme of martial arts has already plunged, almost exhausted the market that ip has accumulated. So, has it been filmed in the post-production "Swordsman", can it turn the tide in the National Day and re-establish the banner of the martial arts movie?

There are not many people who are really optimistic. Although "Swordsman" is adapted from the most popular martial arts novels, there are big directors and big stars to join, but in the case that the majority of the audience no longer buy, the box office is not optimistic!

Perhaps the famous coffee, such as Lu Chen, Chen Feier, Liu Gangsheng, can attract many fans to buy tickets into the theater, but it is only in the consumption of fans, and there is not much brilliance in the profitability.

I don’t know where to blow out a sinister wind. Many media public opinions have criticized the three failures of the "Jiangsu Rivers and Lakes" and they have not forgotten to pull the "Swordsman" to step on a few feet. In this way, prove your foresight.

For the singer-removing media, the morning Philippine media has always maintained silence, giving people the feeling that no matter what others say, they have nothing to do with Chenfei Media.

This makes some people inevitably a little bit tempted.

"You intend not to respond all the time?"

Chen Fei Media Headquarters, Lu Xi, who had been patient for more than half a month, finally couldn't stand it. He went to the special effects studio and found Lu Chen, who had been supervising post-production. He pulled him and complained: "Someone said on the Internet." "Swordsman" will not be re-shot after this part is taken, it is a bad ending!"

Chen Fei Media has publicly announced it a long time ago, "Swordsman" will be divided into trilogy, and the three films will be filmed continuously, and will be released this year and next year.

This kind of rumor came out, it does not mean that there is no reason at all. The martial arts film was smashed, and how much the box office market can be a big problem. Under such circumstances, Chenfei Media continued to invest in the production of the remaining two, no doubt Take great risks.

A few hundred million went down, and finally lost the blood, not only the morning Philippine media, but also had a very negative impact on Lu Chen. After all, it was the martial arts trend that he brought with him.

If you are sensible, the latter two should be suspended indefinitely until the market turns around and it is the most secure and rational choice. It is also a logical and reasonable choice.

"These people..."

Lu Chen shook his head and said: "They just want to see our jokes. I hope that we will spend our budget on "Swordsman". It is natural that I will plant a big fight."

For the sinister intentions behind the rotten rumors, Lu Chen is a hole in the fire, and some people have already taught him, and in this circle, it is also strange.

But they want to see Lu Chen’s jokes, Lu Chen is also watching their jokes!

Lu Xibai gave him a look and said: "We have no movements any more. We really have to be jokes. Now it is almost August. Is the propaganda of "Swordsman" unfolding?"

Due to the jump ticket, although the promotional budget and plan of "Swordsman" has already been made, it has not been implemented, and it needs to wait until the right time.

The National Day file began on October 1st, and there are still two months to go. As a publicity cycle, it is a bit long, but it is completely okay to make advance notices.

Many Hollywood blockbusters are out of the trailer one year earlier or even earlier, and they are promoted simultaneously.

Lu Chen thought about it and said, "Let's wait, wait until the influence of those movies is over."

Lu Chen is not a god, although he was not optimistic about competitors such as "Youth Rivers and Lakes", but today's scene is beyond his expectations.

The reputation of the martial arts movie has been broken, and it will inevitably have an impact on "Swordsman", so it is now propaganda. I am afraid that the audience will not only buy it, but will even have a rebellious mentality.

Lu Xi calmed down and felt that Lu Chen’s concerns were justified. She hated and said: “It’s all the smashing sticks that hurt people, and the good subjects are all ruined by them!”

Lu Chen smiled, his eyes fell on the computer screen of the workbench not far away, the latter's matching host is calculating a cg picture.

"The real gold is not afraid of fire, I have confidence in "Swordsman", there is nothing to worry about."

Lu Chen said confidently: "Following the wind is not so good, let alone they have not even kept up with the real wind. It is also a good thing to lift a rock and lick your own feet. We follow our own steps and don't be brought to the rhythm. ”

"As for public opinion, take your own path and let others say it!"