Perfect Superstar

Since the birth of the film, this industry for entertainment has had a huge scale today.

In 2016, the global movie box office was $45 billion, but this is only part of the film industry. The overall industry size exceeds 200 billion US dollars, and it continues to grow.

The American film industry, represented by Hollywood, occupies a large share of it. In the last decade, the domestic film industry has flourished, the market has become larger and bigger, the box office has not lost to the United States, and domestic films are no longer played by Hollywood movies. Unsuccessful, I grabbed a pretty piece of cake.

However, in many respects, there is still a huge gap between domestic movies and Hollywood blockbusters. The most typical one is undoubtedly the movie peripheral products.

Many Hollywood movies, especially the man-made system, only account for 15-25% of the total revenue, and most of the value is generated by peripheral products, brand authorization, copyright transfer, and the profits are amazing.

For example, the peripheral products of the movie, the net profit can reach 50-60%, much more than the box office share, but the domestic film has not made any achievements in this respect for a long time, although there are many films that have introduced some peripherals, often the sales are bleak, and the domestic ones are long-lasting. The film company basically gave up this piece.

The reason for this is complicated.

This phenomenon was broken by "Ghost Story" last year. The sales of "Ghost Story" products exceeded 100 million. At that time, an earthquake occurred in the industry, and many people cast their eyes on it.

The "Junior Rivers and Lakes" released in the summer file launched a lot of peripheral products. As a result, the movie box office was defeated, the audience's reputation was bad, and even these peripheral products were backlogged in the warehouse, and finally the loss was cleared.

What everyone did not think is that the first song of "Swordsman" produced by Chenfei Media, in the unfavorable market situation, not only saved tens of millions of publicity expenses, but also invested heavily in peripheral products. On the first day of the show, it appeared in the stores of major theaters.

Many insiders think that Lu Chen was stunned by the success of "Ghost Story". In the case that the market reputation of martial arts films has been corrupted, he still dared to pay for the surrounding, simply throwing money into the water. .

As a result, the facts have hit the faces of these people. The sales around the "Swordsman" have soared with the growth of the box office. It only took 8 days to break the billion. Breaking the record of "Ghost Story" is not a problem at all.

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In the peripheral products of "Swordsman", the best selling is the mobile phone case. A total of 1.5 million martial arts mobile phone cases for the popular smart phones are sold, according to the average price of 28 yuan / piece. This alone achieved sales of 42 million.

And everyone knows that the cost of manufacturing products like mobile phone sets is very low, even if added to the surrounding stores, Chenfei Media can earn at least 30 million!

There are also hand-made, stationery, toys, simulation props, etc., the profit of which is simply dazzling.

The peers looked at the heartbeat and were also looking for answers.

Why Lu Mo’s film can be so successful, why is “Swordsman” able to sell around?

"The first thing is to be confident..."

In a private club in Beijing, when Li Mushi curiously asked Lu Chen this question, his answer was simple: "Without confidence, where can succeed."

In terms of peripheral products, domestic movies have always been unconfident, because there are too many examples of failures, which leads to the producers not afraid to invest in this, and do not pay attention to it.

The customary concept of domestic filmmakers is what is around the movie. It is the world of Hollywood blockbusters. It’s enough to have a familiar face around the country. Everyone is used to it for a long time.

However, Lu Chen’s thoughts are different. He attaches great importance to the film’s surrounding area and is very willing to invest.

For example, the design of peripheral products, please be the best team of designers in the country, processing and manufacturing are also outsourced to the relevant companies with first-class technical level, and never swindle the money.

Like a doll, a few dollars have a few dollars, dozens of dozens of crafts, hundreds of dollars is not unusual, and the number of production is also critical.

Lu Chen is willing to save money and dare to save money, so whether it is "Ghost Story" or "Swordsman", the surrounding products can be compared with the Hollywood blockbuster in quality, plus enough quantity for one order. Huge, the cost has been reduced, compared to the domestic counterparts, the goods are more than one star and a half.

Like a mobile phone case with a price of 28 yuan, the material is the best plastic, non-toxic and environmentally friendly. The printing uses the most advanced technology to ensure that the pattern does not fade for 5 years.

Although the cost is high, Chenfei Media ordered 5 million orders at a time, and was naturally diluted.

Most of the people who are willing to pay for the money on the periphery are real powder, but even if it is a real powder, it is not a money bag that can be fooled. A product can be discerned with care.

Therefore, the sales around "Swordsman" are not fortunate. First of all, based on Lu Chen’s confidence in the box office of the movie, he dared to invest in courage to save money and got a corresponding return.

Other film companies may not have the courage.

"The surrounding sales have broken 100 million, and the box office is almost 1 billion..."

Although Li Mushi was born to everyone, holding a Nasdaq-listed company in his hand, he couldn't help but feel jealous: "With the brand authorization, there will be 2 billion, and 10 times the output!"

"This is just a movie, I want to open a movie company..."

Chen Feier smiled and said: "Mu Shijie, your crowdfunding network is no worse than any domestic film company."

Li Mushi shook his head and said: "The market value may still be comparable, but the profit is really not good, the competition is too big."

After the successful listing of the crowdfunding network on Nasdaq, the same type of website companies have sprung up. Although the former accounted for more than half of the market share, the competitive pressure is also great.

The result of fierce competition is the decline in profits, and in order to ensure market share, investment can not be less, and profit is not as good as Chenfei Media.

Spit and bitter water, Li Mu Shimei stunned and fell on Lu Chen’s face and said: “Lu Zong, you are the shareholder of the crowdfunding network, can’t do the dividends and do nothing? Hurry and think about new recruits!”

Lu Chen spreads his hand: "I can have any new tricks, I have already let go."

Li Mu Shi is unreasonable: "That can't be done, aren't you more ideas? Then give me a new industry idea that can be listed, I will let you go today!"

Lu Chen is very speechless. When he is a **** of omnipotence?

However, he really has a little thought. ——