MTL - Extraordinary Genius

Still like the previous life, this way can't solve the problem at all. Why did Ali Pai get into the listing of the country in the past, and it is extremely difficult to think of listing in London. It is even difficult to open a branch there, because the other party said that Baobao is full of fakes.

This is a very real problem. A fake can be listed, which will affect the reputation of the entire listed industry.

Does the horse luck know this question? Of course he knows, but now there is a problem in front of them, that is, they realize that it is too late.

What technical problems Ma Yun said is not unsolvable, but the amount of funds that need to be invested is larger. In the long run, it is worthwhile.

Anyway, in the future, it is still necessary to raise funds for listing. Now even if there is no problem in high-debt operations, how many investors are waving checks to buy stocks of Ali?

The hardest part is that Ali can't lose customer resources. This customer includes buyers and sellers.

Buyers are simple, most of them are running cheaper at this time, if you are not cheap enough, they will not buy, then the flow will drop straight.

The decline in traffic naturally represents a decline in sales and so on, and a decline in profits. Then the other competitors in the c2c field, the opportunity is coming.

Now the biggest competitor of Suibao.com is not eBay, which has lost its joint venture website in China. Although it does not lose money, it is far from the goal of occupying the Chinese market.

The biggest competitor is the pat, the penguin's shopping site. With the strong user base of Penguin, the number of users has grown tremendously.

A penguin pop-up window, how many people have noticed this website, who makes almost 80% of the netizens use the oq number?

Nowadays, the number of users of the oq has already caught up with msn, which made Microsoft unexpected. Even before Feng Yu was reborn, he had all kinds of instant messaging software and various social software, but oq is still the most active in the world, because many Chinese companies have turned it into a kind of network office communication. software.

That is to say, whether it is work or life, oq is very easy to use. Coupled with the growing number of game-side users, it also backed up the oq chat tool.

The past is the case in China, and there is a lot of competition between Ali and oq, because many ideas overlap, and each has its own huge user base, and wants to develop more business profits.

The same is true in this world. Enterprises have grown to the present scale, and business expansion is inevitable. Every network technology company is exploring more profitable ways.

After the horse was worried about the fake, the users ran to pat, which is an unbearable loss for Ali.

For the seller, because Ali bar began to do value-added services, unlike the original is completely free, some merchants' profits have been affected, they will sell fakes in order to expand profits.

At the beginning, they used the low price of fake goods to attract customers. Later, many customers knew that they were buying fake goods, just to be cheap, then they would sell fake goods and make more money.

"Old horse, you think about it, the way you said, is it really feasible? You split the website, this is definitely a big effect, but you still need to let Sic Bo pour into the other two websites. Traffic is right?"

“The website splits and the users are diverted, so the market position of Ali Bar will be challenged. If you play fake at this time, the user loss rate will be faster, don’t forget that other websites are also working hard.”

Not only the c2c field, but also Jingdong, Sutong, and the national media are also staring at this market, not to mention that foreign e-commerce giants such as Amazon, Yi and so on have entered the Chinese market and are looking for opportunities to expand. .

"What do you say?" Ma Yun has some headaches. After he is already the market leader, he does not want to be overtaken, especially because of his own decision-making problems.

"Simple, heavy, and desperate to fight fakes. At the same time, I will tell other websites that they have to fight fakes at this time. Let's come to a nationwide joint anti-counterfeiting operation."

"In this way, Ali, as the leader, will naturally get some positive images, and even this image is not bad. Of course, the fake will not hit the bargains of the 掏宝网, some small brand products are themselves At low prices, they will still be preserved."

“Users don’t need to shop from similar products, so as long as the user searches for products that we have and are cheaper than other stores, we can retain the vast majority of users.”

"This time with your split site, the effect will be better. You split the site, do you want to do b2c?"

"Feng Dong looked at our report. We always have this idea. At first we just did b2b, and then we have experience in doing c2c. This time, it is definitely no problem to make a new model after combining."

Feng Yu didn't look at the report carefully, but the past Ali did it. The biggest advantage of b2c is that the credibility of the company is higher, and the company does not sell fakes for its reputation.

However, this does not solve the problem fundamentally. There are still many people who buy fakes in specialty stores.

The best way is to jointly fight the enterprise and the state, but this can only cure the symptoms. The cure for the problem is to raise everyone's awareness so that people no longer want to buy fake goods, which requires everyone to have money in their pockets.

When you only earn one thousand a month, you must pick a cheap one, because your clothes may not be affordable for a year.

But when you earn 100,000 pieces a month, you will start to pick styles, materials and brands, and more than 10,000 pieces of clothes will be bought.

It takes a long time for the concept to change, and it takes a long time for people to live rich, so fakes are hard to disappear, but they can control the fake rate.

It has been said that the fake rate of the peak of the website is 80%, which is too horrible. Feng Yu believes that more than 10% is very serious, and since the scale of the company, the fake rate has never been lower than 20%!

Ma Yun did not directly agree, but said that to consider, it seems that the heart can not get down. Because if the impact is too great, it really shakes the foundation of Ali. Feng Yu said that everyone is jointly fighting fakes, but other homes develop later, and there are fewer fakes. They will finish faster and begin to attract users who have left Sic Bo.

Suibao is the biggest source of cash for the whole Ali, it is the foundation, this really does not shake.

Feng Yu saw the hesitation of Ma Yun and did not say anything more. In fact, he did not have a very good way. It seems that Ali has already fallen into a dead end.

However, Feng Yu feels that there is still a way, but I don't know if the Ma Yun is willing to agree.

......