MTL - Rebirth in a Perfect Era

Lu Yunhao never dreamed that Li Mu even played himself to death.

A hungry merchant is compulsorily not allowed to access cattle takeaway. Isn't this a robber? !!

Lu Yunhao was angry and afraid. Li Mu's hand played too hard, and he was afraid that Li Mu's hand would choke off the cattle.

Li Mu's thought is very simple. You Lu Yunhao took the money of the American capitalists and made beef takeaway. It seemed to be a normal competition, but behind it was trying to use Wall Street capitalists to hate me and touch my porcelain.

Since your motivation is not pure, and you repeatedly jump in the Shanghai Stock Exchange, then I will give you a dose of fierce medicine to let you feel what is called dimensionality reduction.

At present, the business model of the Internet industry is still in the exploratory stage, so there are no regulations that explicitly restrict the platform to force merchants to do one-choice multiple-choice questions. It is better to imitate the 3Q war of the year and get you directly from the source.

Of course, Li Mu will not be as crazy as Teng Xun, and directly force hundreds of millions of netizens to choose between QQ and 360.

He also doesn't want to make things so big. Does the user want to use hungry or takeaway? It has nothing to do with him and he doesn't intervene, but he wants the merchant to do one of two choices and let the merchant measure himself. If he wants to follow hungry more If you want to make money, then give up beef takeaway. If you want to make money with beef takeaway, then give up hungry.

Moreover, all the notifications are not in the form of documents, but the merchant manager calls directly to notify, so consumers do not even know that Li Mu is forcing the merchants to do one of the multiple choice questions.

In fact, many platforms in future generations are using this trick.

When Xiuxi rapidly rose, the impact on Ahli was very large. Because Xiuxi mainly engaged in sinking the market and the number of users at the bottom was huge, many brands took the initiative to increase their sales on the Xiuxi platform. .

In order to restrict the development of these brands in Xiali, Ahli has made restrictions on the flow of official flagship stores of many brands that have joined Xiali. It is possible that a certain brand could still make money on Ali's Tmall platform last month. Tens of millions, but after the current limit, even one million can't make money, and even lose money is possible.

However, at that time, it was already very difficult to shake the foundation of Pin Xi Xi, because the real foundation of Pin Xi Xi was not those real well-known brands, but those cottage brands.

For example, at the beginning of the fight, there were at least dozens of brands of light cottage Pampers diapers, and they were the main sales force on the fight. Even if the official restrictions on Pampers ’presence in the fight are limited, There is no way to restrict those cottage brands from entering and selling.

It can be said that the Shanzhai brand is the real position of the fight against Xixi, and Xixia dare to let the “Bangbaoshi” of the cottage sell one million units a month, but Taobao dare not let the “Bangbaoshi” brand enter In this way, Xixi has a rear to avoid the blow.

However, Li Mu now has the advantage and initiative over Ahli, and the beef takeaway is now being crushed by himself in all directions, and he cannot find any big rear.

So far, thousands of restaurants in Shanghai have joined Cattle Takeaway, but have tens of thousands of restaurants joined Hungry, and all the merchants who have joined both platforms have found that orders for Cattle Takeaway are far less hungry? Much more.

In addition, the timeliness of delivering meals before beef takeout has always been a problem, so that users frequently complain, so the merchants' impression of beef takeaway is not very good.

Are you hungry now and let them do multiple-choice questions? Although they are reluctant in heart, they instinctively choose to continue to cooperate with them. After all, their goal is to make money.

At this time, the short board that originally had insufficient delivery capacity of cattle takeaway immediately became the longest one, because the merchants who cooperated with them chose to close the online stores on cattle takeaway.

Hungry? On the first day the notice was issued, more than 3,000 franchised restaurants for Cattle Takeaway fell to less than one hundred in one breath.

A large number of well-paid motorcycle riders and bicycle riders are waiting for orders at the entrances of these shops, so that at least ten riders are tracking at the entrance of each shop.

Due to the plunge in the number of stores, users in some areas could find dozens of restaurants within a distance of five kilometers, but now they can't even find one.

After all, the distribution of these less than a hundred restaurants is not so uniform.

After hearing the data reported by Zheng Chao, Lu Yunhao was really crazy.

Isn't this to death?

No matter how Li Mu oppressed before, at least he could still survive.

However, as soon as this trick came out, he was immediately paralyzed.

The essence of takeaway O2O is Taobao, which specializes in catering. If Taobao's merchants are suddenly removed, what else can Taobao do?

Lu Yunhao's first thought was to use the money to subsidize the merchants and show the merchants to give up hungry in the face of money, but after thinking and thinking, he thought that this method might not be feasible.

First of all, the merchants ’income on Hungry Me is obviously much higher than that of beef takeaway. If they want to give up their hungry, at least they must provide some benefits after making up the difference, but in this way, a single The daily subsidy amount of the store may exceed 1,000 yuan. The subsidy amount of thousands of shops is simply an astronomical figure.

And who can ensure that Li Mu will not give subsidies?

Take a look at Li Mu's current gameplay and bring in YY coins. Obviously, all resources must be invested to help the hungry to win. This almost costless transaction will definitely increase the number of hungry users and orders. In this way, the income of the hungry merchants will be higher, and if they want to keep them from failing, the cost of maintaining them will become higher and higher.

In this case, I can't stand this amount of money at all. After all, my cost consumption has reached astronomical figures in user subsidies and rider subsidies. If the merchant subsidies are counted, it is equivalent to the beef takeout to subsidize the entire takeaway O2O. For all links in the industrial chain, this cost is simply horrible, let alone tens of millions of dollars, I am afraid that hundreds of millions of dollars will not be able to carry such a burn.

However, if you can't find a way to let the merchants stay, then the beef takeaway can really close the door. You are the O2O food delivery service. You ca n’t invest in the restaurant because you do n’t have a third-party merchant.

Lu Yunhao realized that this was likely to be a disaster, so he immediately turned to IDG Capital for help.

IDG also did not expect that Li Mu could use such a shameless means to curb the development of beef takeaway. The idea in my mind was to report to the relevant departments, complain, complain about Li Mu and are you hungry for malicious competition, and complain for being hungry? Monopoly market.

At the same time, IDG also provided a team of lawyers who immediately went to Niu Takeaway to provide legal aid for Lu Yunhao.

However, they are also not sure whether such reports and complaints are effective. Only dead horses can be treated as live horse doctors.

Relevant departments quickly responded:

First, there is no direct evidence. Can you prove that you are hungry? You have been forced to choose one of the two options. Even if there is not even one recording, all the evidence provided by Niu Waiwai's lawyers team is anonymity. Spoken words provided by the merchants, in other words, recordings cannot be directly adopted as evidence, let alone this;

Second, even if you are hungry, you are forced to choose one of the two options, which does not constitute malicious competition. Because you are hungry, you have not counterfeited the beef takeout trademark, did not damage the reputation of the beef takeout, did not issue false advertisements, and did not violate consumption The intention of the seller, no dumping at a low price, did not include the hungry verbal requirements on the merchant;

Third, the antitrust law has not been implemented;

In other words, they cannot use laws and policies to fight back against hungry.

The next day, there were more than seventy stores left in the beef takeaway.

On the third day, there were more than 50 cattle take-out shops. These fifty-odd ones did not make any money when they were hungry, nor did they make any money on beef take-out, even in physical stores. To the end of the crane for money.

Interestingly, these fifty merchants at the tail of the crane have been reborn on the cattle takeaway.

Because the beef takeaway subsidies are very strong, some user coupons have not been used up, so they can only choose one of these fifty stores to place an order, so that the business of these fifty merchants finally improves, and immediately Cattle takeaway became the parents of the clothing and food rebuilt by En Tong.

Lu Yunhao spent three days waiting for IDG's lawyer team to make a breakthrough, but this lawyer team did not make any progress.

Therefore, Lu Yunhao repeated his tricks and wanted to set fire to Li Mu personally.

He spent millions of dollars to lure several stores that had given up beef takeaway to resume their cooperation with beef takeaway.

Later, after their shop was closed, he immediately instructed these people to post a protest on Weibo, saying that he still uses beef takeaway ~ www. ~ but he was hungry but closed his shop, hoping to give Li Mu Cause public opinion pressure.

Li Mu didn't give any response directly, but let the people under him change a game.

Later, Hungry announced that the store was closed because of technical problems and will be back online as soon as possible.

At first glance, the people who eat melon turned out to be technical issues, so they stopped paying attention to this topic.

Lu Yunhao thought he had grasped Li Mu's weakness and thought that he would soon be able to reverse the situation.

However, I did not expect that the results will be that although these stores are back online, their order quantity has dropped sharply to less than 5%!

What's more, I was originally hungry and could get hundreds of orders a day, but after I resumed online, I only received one order a day.

The reason is that Li Mu requires technical staff to strictly restrict the flow of these shops.

The current limit is written in the internal code through technology. From the appearance, only the results can be seen, but no actual evidence can be found.

In simple terms, it is a smile on his mouth and an MMP in his heart.

These merchants did not expect that the loss would be so great, and immediately called for consultation and protest, but it was useless.

Are you hungry? Tell these merchants directly that they are only responsible for the normal visit of the store, and they are not responsible for the high or low traffic of the store.

Lu Yunhao even personally called and protested with the boss of one of the merchants. He even scolded his mother directly on the phone and said, "I know you have deliberately adjusted the algorithm! I think we used beef takeout, and we want to rectify us? I tell you, If you do not restore the algorithm, I will report it to the relevant department! "

The customer service told him directly: "I'm sorry, sir, the algorithm is the responsibility of the technical team, and is not within the scope of our customer service department, and the algorithm is the company's technical secret. It cannot be disclosed to you. Please forgive me."