MTL - Rebirth in a Perfect Era

A few months later, the Makino Automobile Group's plant has completed 50% of its construction.

All of Volvo's production lines have been relocated to Yanjing, and Jaguar and Land Rover's production lines in the UK have also begun to move.

Mass production of the Makino Aurora concept car is also gradually progressing.

The car LCD screen has been solved. The supplier is from Huaxia Shenzhen. It is a new technology company. The hardware laboratory of Makino Technology has invested two rounds of capital for this company, and has supported this company all the way to specialize in automotive vehicles. LCD business.

After the LCD screen was resolved, the human-computer interaction system and car entertainment system developed by Makino Technology were also successfully adjusted.

Users can see various information about the car through the LCD screen and adjust various parameters to basically reach the industry-leading level.

In fact, the level of software development in the automotive industry has been very slow. After the smart phone came out for several years, the car's on-board interactive system can only simply meet the media playback function. Companies such as Mercedes-Benz, BMW and Audi have not developed a real An on-board interactive system that advances with the times, or an entertainment system.

In the end, it was the two smart phone companies that triggered the revolution in car entertainment systems, as well as Tesla.

But now, Li Mu has become a spoiler in the automotive industry.

This set of Makino human-computer interaction and entertainment system is enough to kill all competing products on the market.

In addition, Keyhole maps and navigation acquired with Google have also been integrated with this set of Makino man-machine systems, supported by a keyhole map library, and Makino Aurora can achieve GPS in most countries and regions around the world. Navigation business.

In the mainland of China, because the traffic card service has been negotiated with the operator, future Aurora owners in the mainland can also enjoy the convenience of regular online updates of the mainland map. This alone has led all car companies in the world.

In fact, it can be seen from Tesla's development route that once someone uses the Internet to make cars, traditional car companies will be thrown away a dozen streets at once.

When this in-vehicle interactive system was officially unveiled, it immediately triggered a group shake in the automotive industry. Originally, car companies maintained a tacit understanding of squeezing toothpaste and upgraded the software system at hand, but now, suddenly a Car companies that don't follow the routine at all, come up with a complete set of human-computer interaction system solutions at a stretch, and far exceed other car companies.

This system immediately became the focus of attention of car enthusiasts and potential consumers. Its appearance was like a color screen smartphone that suddenly appeared in the era of blue screen mobile phones, allowing users to feel the development and progress of technology at once.

In order to allow Makino Motors to lead the technological trend in the field of car companies, Li Mu specially introduced a complete set of electric drive technology and solutions from Tesla, and introduced a plug-in hybrid Makino Aurora.

The plug-in hybrid Aurora has a built-in small lithium battery pack and a Tesla electric motor. The pure electric mileage can reach about 55 kilometers.

Since Tesla has been immersed in the development of electric drive technology, the completion of this electric drive solution is very high, and the actual use effect is also very good.

This hybrid Aurora can replace the engine with an electric drive under harsh operating conditions such as start, idle speed, and vulgar conditions, so that the engine can only be started and used under the best operating conditions, which can bring better fuel economy to the vehicle. At the same time, reduce carbon emissions and be more environmentally friendly.

This kind of car doesn't seem to be very meaningful, but it is still very meaningful for the Internet people in Silicon Valley and Zhongguancun. Buying a car like this can be cheeky, in front of the TV and In front of other media, talk about energy conservation, emission reduction, environmental protection and global warming, and even label yourself an environmentalist, which has some special significance.

Just as Prius became popular in Silicon Valley then, no one knows how much carbon emissions it can reduce, but as long as you drive Prius yourself, you can stand up and scold other car owners around the world to pollute the environment and accelerate global warming. And I can stand on my moral high ground to reduce carbon emissions for the planet. The special price-performance ratio of this car can be said to be very high.

In July, Makino Aurora's mass-produced models have officially rolled off the production line, and they have begun to divide into several roads to conduct road tests in many different regions.

In addition to cities, mountains, and long-distance highways, the road test also has extremely harsh environments such as Russia's Siberia, tropical areas near the equator, and desert areas in the northwest.

The reason why we have to go to these bad areas for road tests is mainly to test the defects of the models in extreme environments, and then to optimize and adjust them.

However, this model of Makino Aurora is relatively clever because its mid-to-high-end model has a core derived from Volvo's mature XC60 technology, which is almost a shell-changing XC60. The mid- and low-end models have lower merit except for the engine, and other configurations are lower. Besides, the others are not much different.

It can be said that this is a proper mature model in itself.

The mature models themselves have discovered and modified many problems when they were finalized and replaced many times, so if they try to change the shell again, they will rarely cause problems.

In addition, when other people's cars are tested on the road, they will use camouflage stickers to fill the body, so as not to be seen by the body design, waist line design, etc., but Li Mu did not care about these.

At first, others thought that Makino Aurora as a concept car is unlikely to be mass-produced, so they will directly mass-produce it to them, and since Makino Aurora is so outstanding in design, there is no need to put a thick layer of camouflage It is better to show it generously and let everyone know that this is the mass production version of Makino Aurora, which is almost no different from the concept version.

Therefore, the road test of Makino Aurora, no matter where it is driven, has attracted the attention of a large number of enthusiasts and ordinary people.

At the same time as Makino Aurora's road trials, mass production models have been running at full capacity, one after the other at the production base in Yanjing.

At the same time, Li Mu also began to lay his own sales channels in Huaxia and several other countries and regions around the world.

Li Mu decided that Makino Motors adopts the same sales model as Tesla, that is, a full direct sales model.

In addition, Li Mu adopted a three-level plan that he had planned long ago in the construction of sales channels.

He placed the exhibition and sales center in the most prosperous area of ​​the city center, the test drive and experience center in the urban area near the suburbs, and the after-sales service center in the suburbs. This planning method can maximize the increase of Makino Motors. Of exposure, while also minimizing customer turnaround times when driving.

For example, Makino Motors' first sales store opened in Yanjing CBD.

In a 600-square-meter CBD, eight different colors and different types of Makino Aurora are placed. Users can directly go here to see the static Makino Aurora, and experience its various details and functions in a static state. , Such as appearance, interior, seat, riding experience and human-computer interaction.

The first test drive store of Makino Motors is located outside the North Fourth Ring Road. If users want to test drive, they can take the special car of the sales store directly to participate in the test drive activities.

If users like this car, they can pay for the car directly at the sales center or test drive center.

After receiving the order, the car enters the production schedule. After the car is produced, it will be shipped directly to the customer's city.

And car delivery will provide two ways.

One is to be delivered directly to the door by a flatbed, and the user checks the vehicle at the door of his house and completes the transfer formalities;

The other is that the vehicle is transported to the sales store, and the user goes to the sales store to complete the transfer.

Once the user picks up the car, the after-sales service communication will be completely handed over to Makino Automotive's mainland integrated after-sales service center. At the service center, there is a 7X24-hour customer service to answer questions online.

If users need maintenance, they can make an appointment by calling 800 or fixed telephone directly. After-sales service center can see the project schedule of each after-sales point at a glance through the internal control system, and make an appointment directly according to the user's requirements.

The after-sale point itself cannot make any changes to the scheduled work of the customer service center, which also avoids the possibility of the after-sale point to arbitrarily queue customers and treat them differently.

Using this service model, Makino Motors has eliminated the tedious process and cost of building a comprehensive 4S shop in each city.

The exhibition hall directly rents the bustling bottom merchants, and the test driving center is directly arranged near the road suitable for test driving. As for the after-sales maintenance points, they are all placed in the suburbs, which is equivalent to completely dismantling the functions of a 4S shop.

As soon as this model came out, it attracted the attention of the whole society. So far, Makino Motors is the first to use this model for car sales.

Immediately after, Makino Motors opened this direct-operated store to all first- and second-tier cities in the country.

At the same time, the first overseas direct stores were established in Tokyo, Japan, Seoul, South Korea, London, England, Berlin, Germany, and New York, USA.

In August, Makino Motors officially launched the global pre-sale of Makino Aurora.

The total global pre-sale is 180,000 units. UU reading books www.uukanshu. com

Among them, 150,000 units are currently the largest annual output of Makino Motors including Volvo production lines and new production lines, and 30,000 units are previously produced and have no official sales inventory.

With a market share of 180,000 units, it has already been on the market, and it has encountered a rush of consumers everywhere.

In that year, Land Rover relied on a car called Aurora to fight a beautiful turnaround in the global market, and the domestic price increase even reached more than 50%.

Now that this car has reached Li Mu's hands, it is completely directly operated without any price increase, and it has naturally become a highly cost-effective product in the eyes of consumers.

Some people say that the shape and interior of Makino Aurora is worth 300,000, which seems to be an exaggeration, but in fact, the 600,000-700,000 models may not be comparable with Makino Aurora in appearance and interior. .

Therefore, 180,000 Makino Auroras have all been sold out in just five days!

This sales speed shocked the entire automobile manufacturing industry!