Chapter 1820 Overall lead
With Makino Aurora being respected by automobile media all over the world, favored by car enthusiasts and ordinary consumers around the world, every car manufacturer is now struggling to develop its own set of color screen-based man-machines Interactive system.
Toyota of Japan started first, followed by German Volkswagen.
They realized that the spoilers have brought about huge changes to the automotive industry, especially the spoilers like Li Mu, who do not follow the rules at all.
What was the original competition among automakers?
According to different user groups, different needs, and different market environments, we will develop different types of vehicles, and conduct a comprehensive and industrial comparison with other competitors' models.
Therefore, for all large automobile groups, the product line covers almost every level, including but not limited to hatchback, sedan, SUV, hatchback, travel, mini, small, medium, large...
Take the B-class cars that are common in China today. Japanese cars have the Honda Accord, Toyota’s Camry, which is the Camry, Volkswagen’s Passat and Buick’s Regal. The competition between car manufacturers is basically based on appearance and mechanical configuration. Article, no one has extended the competition to the field of technology that has nothing to do with traditional cars.
However, Li Mu did just that.
In fact, Li Mu also knows his long board and short board.
He is now integrated, and the most comprehensive technology and the most suitable for mid-range cars is Volvo's technology.
In contrast, Land Rover and Jaguar, these two gadgets are basically nobles who do nothing at all. Their existing technologies and platforms are not suitable for making mid-end cars, but more suitable for making mid- to high-end cars. Neither brand now has engines with a displacement below 3.0.
As for the Volvo vehicle technology used by Makino Aurora, in terms of comprehensive level, there is still a big gap compared with Toyota and Volkswagen giant companies.
Li Mu is also very clear in mind that catching up with this gap in the industrial field, he has not played within three to five years, even within ten years. Many domestic auto companies have developed for ten years or more, and have imitated Japanese cars one by one, but have not been able to catch up. Of the others.
After all, you are running, others are also running, and people have been running for decades before you, it is really difficult to catch this gap.
So it can only open up a different path.
Why China Internet companies can rise rapidly in such a short period of time, even in the period before Li Mu's rebirth, China Internet companies are basically in the forefront of the world in various fields.
The reason is because the world Internet started in the 1990s, and China Internet started in the 1990s. Everyone's technical level is not far behind. Only a few years, coupled with the hardworking and hardworking spirit of the Chinese people, It will be able to catch up with the gap of those years in at most ten years and achieve catch-up.
However, this is only a leader in the field of software, as well as the field of Internet product forms and models.
When it comes to computer hardware, the gap between China and the West is much larger than that in the automotive field.
At the very least, when Li Mu was reborn, Huaxia was still lacking in the field of computer chips. Although it has its own chips, the performance gap is far greater than that of cars. Although the overall technical level of domestic cars is much worse than that of US, Japanese and German auto companies, at least it can be made. With many practical and cost-effective models, the chip is far from the same.
This is why Li Mu's thinking is to subvert the traditional automobile manufacturing industry, rather than compete with them head-on.
Therefore, in addition to using the interior and appearance to win opportunities, all the remaining advantages are concentrated on the humanized design of the product and the degree of technology.
This has given him an advantage over traditional auto companies for at least two to three years, and Li Mu is confident that this advantage will continue to expand.
One of the uncomfortable things in the automobile manufacturing industry is that everything must basically be adapted to hardware and software.
There is no intersection between the current car manufacturers and the Internet industry, nor with the high-tech computer and software industries.
This feeling is like a mobile phone brand that has never made a smartphone, and suddenly one day it will be forced by the market to start researching smartphones.
But before that, they hadn't even made a color phone.
In this way, the workload in front of them becomes extremely huge.
Not only to develop the entire system, but also to adapt all the hardware corresponding to the entire system to this system.
Even top auto companies such as Toyota and Volkswagen do not have the ability and foundation to build an intelligent human-computer interaction system independently.
Moreover, replacing the central control with a color screen, the hardware supply chain alone is enough for them to trouble.
It is necessary to redesign the interior, redevelop the mold, and find a suitable hardware supplier globally, and reintegrate a new supply chain.
The Germans were the first to be desperate about this matter, because they found that even if they integrated the supply chain, they could not develop an interactive system on a par with Makino Automotive within one to two years.
If only a color screen is plugged in the car, but the color screen cannot be made smart, then consumers will not pay.
And Li Mu also has a killer tool, which is the map and navigation provided by keyhole.
Since the keyhole company was jointly acquired by Li Mu and Google, he and Google have already set the equity closed loop clearly.
First of all, keyhole will never authorize any automobile-related company to use any keyhole technology and data.
Secondly, Keyhole will never authorize any Internet company other than Makino Technology and Google.
If Volkswagen and Toyota want to develop a navigation system, then for a while and a half, they will not even be able to buy the copyright of the complete digital map.
Toyota may be able to buy local map data from Japan, but their Toyota cars are sold all over the world, and he has no way to buy digital maps from various countries and regions around the world.
The keyhole is okay. If it is the previous keyhole, the data and maps will be sold to companies like Toyota.
But the current keyhole will not give Toyota, Volkswagen, Mercedes-Benz, BMW any chance.
This way. It is also a very long process for several automobile companies to realize navigation in various countries and regions on their vehicles.
Even the original iPhone and previous generations of iPhones released by Jobs used map services from Google.
Apple's own map was not officially launched until 2012, and in the past few years, the use of Apple's map has been very bad.
It can be seen that Google Maps relied on the keyhole foundation in its previous life, and it is far ahead of Apple in electronic maps.
It took Apple several years to launch Apple Maps. It wasn’t just overtaking Google Maps. It was finally able to replace Google Maps.
In fact, the best electronic map in the world has always been Google, and no one else can.
Now, Li Mu has reached a tripartite agreement with Google and keyhole. In the automotive field, all the foundations of the keyhole, as well as all the innovative technologies that Google has done on the basis of the keyhole, are exclusive to Makino in the automotive field, excluding all similar competitors.
In the future, no one in the world can use Google Maps for car brands.
Therefore, this alone makes the development of car navigation of other car brands difficult.
It can also be seen that Li Mu, the reborn, has control over the overall situation and key points.
For example, without the foundation of Google and keyhole, if car companies from all over the world want to provide navigation services in China mainland now, the only company they can choose now should be Gaode.
Gaode has just been established for two years, and now Gaode is still in its infancy, and even they do not have a complete electronic map of China's entire continent. If car companies cooperate with them, they may only provide a few or ten in the early days. City navigation for several medium and large cities.
In addition, car companies have no other choice, let them form a team of map surveying and mapping, it is simply unrealistic.
Because the automotive industry, which tests the supply chain, no one can control everything from start to finish.
A car is made up of thousands of parts, whether it is a domestic car or a Japanese car, or an American car, a German car, or even a French car, their spare parts come from all over the world.
However, Li Mu did not want to give other brands any chance. Before they had responded and did not understand all the areas that the entire human-computer interaction system needed to consider, he immediately instructed Li Ziwei to contact Gaode directly and give Gaode a strategy. The investment makes Gaode become a subsidiary of Makino Technology Holdings, leaving 49% of the shares in the Gaode team, so that they can continue to do their best in the domestic electronic map business on the basis of a large sum of money.
At the same time, in the future, Gaode's electronic maps should exclusively serve Makino Motors in the automotive field.
In this way, several other car companies have no chance.
Moreover, Li Mu also has a great killer.
This killer is the two smartphone operating systems currently under development.
Once Android and IOS come out and smart phones form a trend, the vehicle-mounted human-computer interaction system will naturally usher in a big leap. If Android is used to change the vehicle-machine system, Makino Automobile's leading level in technology will go further.
In later generations, most of the car-machine systems were developed based on Android, and the only true auto company that can develop an intelligent and mature man-machine system is Tesla.
Tesla's human-machine system, like Android, is developed based on Linux. This is a huge amount of engineering. Except for Tesla, no car company in the world can play.
The reason is that Tesla’s boss Musk is an Internet person from Silicon Valley. When he engaged in Tesla, there were more software engineers than automotive engineers, so he can take A large number of software engineers, on the basis of Linux, UU reading www.uukanshu.com developed a human-machine system for Tesla, which is not difficult for him.
However, for other car companies, it is almost impossible.
Besides, Musk's Tesla also has shares in Li Mu.
And Musk is still waiting for Li Mu to sponsor him to realize the Martian dream, so in the future, all his technical achievements on Tesla will definitely be shared with Makino Automobile.
At this stage, Musk has selflessly contributed Tesla's lithium battery pack technology and drive motor technology to Li Mu, and even Li Mu's takeaway electric vehicles use Tesla's technology.
Therefore, this means that Li Mu will have at least three ready-to-use, truly intelligent human-machine systems in the future. No matter whether it is Toyota or Volkswagen, none of them will be available.
This laid a very important foundation for Makino Automobile. In the future, Li Mu may not be able to surpass the old auto groups such as Toyota and Volkswagen at the level of the automobile industry. However, he can lead the way in the software field.
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