MTL - Who Can Fall In Love After Being Reborn?

Chapter 584: Ordering takeout and doing a job

 Shanghai is the main station of Hungry Bu, and their business also starts from this place.

With the first investment in place, their business areas have begun to expand outwards, and the ordering business in Jinling and Hangcheng has gradually matured.

 After establishing a business chain in Kyoto, Kuaishou Meal directly entered Shanghai. The two most heroic ordering softwares came together in an instant.

 At present, in Shanghai, wherever there are hungry people, there are fast food restaurants, and wherever there are fast food restaurants, there are hungry people.

 The two families were fighting side by side, and the smell of burning money gradually became stronger.

When I’m Hungry, I spent money on backend optimization and technology development. The volume growth rate was not as fast as that of Kuai Dian. In addition, the investment they received in the first round was less than that of Kuai Dian, so it was easy for them to be Quick-service meals opened up the market.

Consumers don’t know what’s going on, they just feel that today’s takeout seems to be much cheaper than yesterday.

At this time, Jiang Qin had already returned to the branch. He was very hungry and quickly ordered a meal. He planned to have takeout for the first meal.

 Then he successfully registered as a Hungry Rider...

 “This is **** interesting.”

Jiang Qin opened the chopsticks and handed them to Tan Qing. He also called Ye Ziqing, Guan Shen, Ma Yubao and Yang Shuai over.

“Good guy, you really don’t treat me like an outsider. I just want to order a meal and find a **** job!”

 Ma Yubao reached out and grabbed a handful of peanuts: "But Feiyu said that you write essays in the dormitory every day to guide the takeout market towards competition and accelerate the growth of the market."

That is to say, the order dispatching efficiency, order receiving speed, etc. of fast food are not as good as those of Hungry Food.

How to put it this way, the quick-order meal interface is more intuitive, clearer, and has more categories than Hungry.

However, in terms of delivery speed, quick meals are completely incomparable to being hungry.

Tan Qing leaned over and took a look: "Boss, are you going deep into the enemy's camp to find out the other party's operating model?

 The key issue is that the location of this hotel and the milk tea shop are almost in the same business district, and they are also relatively close to where Jiang Qin is.

Jiang Qin raised his eyebrows and said: "Nonsense, I don't even know the boss of the quick order meal."

Their boss, Xi Zhongwen, has been doing phone ordering for two years after all. He is very clear about the pain points of takeaway customers, and this feature is also reflected on their ordering page.

 Although there are few riders when ordering a quick meal, ten minutes are wasted in taking orders, but it should be within thirty minutes anyway.

Jiang Qin felt that fast food would suffer a big loss in this place.

Tan Qing opened the lid and said: "If we can't keep up with the speed, we have to burn money to attract customers."

“Hey, look, you’ve received an order.”

 “But cheap.”

Jiang Qin ordered rice when he was hungry and ordered milk tea when he was hungry. When he was hungry, it was delivered within 20 minutes, but it took almost 45 minutes for the quick meal.

Jiang Qin exited the food delivery interface, went directly to the homepage and clicked on it, and then entered the quick ordering interface.

“Boss, weren’t you deceived by this?”

“The popularity of Hungry Food is so fierce. They have just opened the Kyoto market and are now grabbing the territory of Hungry Food. They must have been deceived by someone with good intentions.”

Jiang Qin’s mouth twitched: “I just want to order a takeaway.”

 “It’s too slow to order food quickly.”

 “I write mine, they don’t have to believe it!”

“But every article you write will become a headline, so no one will panic after reading it.”

　　“I don’t feel panic after seeing it…”

At this time, Ye Ziqing and Guan Shen looked at each other and suddenly thought of the early days of Sui Xin Tuan. At that time, they rushed to Shanghai in a hurry, and in the end, no scraps were left.

Now that they saw the rush to order food so eagerly to start a scuffle, they immediately had a bad feeling.

 “When doing business, isn’t it right to seize the opportunity?”

 “That’s right, but in stages.”

Jiang Qin looked at Ye Ziqing and Guan Shen: "In the barbaric growth period, most platforms are cultivating the market and users, but what you cultivate may not be yours. When the market is almost mature, the market and users you cultivate will , it is likely to be integrated by others."

Guan Shen couldn't help but poke his head forward: "What is the first step?"

“Take group shopping as an example. You are the first to provide map services to users, the first to cooperate with third-party payment, and the first to return expired coupons. This may be called a head start.”

After hearing this, Ye Ziqing couldn’t help but think back to two years ago.

 At the beginning, although group buying was not well-known, it was indeed the most mature group buying platform in China.

If Suixin Tuan had not copied the group model, it might not have been able to survive that long in Shanghai.

 They had always been puzzled by Jiang Qin's reticence at the time. Only when they saw the food delivery industry starting like group buying did they realize the importance of the layout behind it.

 It turns out that among Jiang Qin’s level of thinking, those who flooded into the market all became pioneers in making wedding dresses for others.

 “How is senior Ziqing’s working status?”

“Xuejie has strong execution ability. In the entire sinking market, the cities she is responsible for are the most efficient.”

"Senior Ziqing is not suitable to lead the way, but she is indeed suitable to be an executor." After having a meal that was neither morning nor afternoon, Jiang Qin chatted with Tan Qing, and then went to Burger King to take a look. .

I saw many riders queuing up to get food, and then I called Wei Lanlan.

The eighth batch of strategic partners of Linchuan Business Gang are being selected. Jiang Qin suggested that she focus on fast food brands such as Burger King and Yang Kee.

Perhaps riding on this trend, we can also develop many well-known brands.

For example, what kind of rice, what kind of chicken steak, what kind of breakfast, what kind of steamed buns, although the food delivery industry in later generations has radiated to countless categories, there are always a few brands. The offline business may not be much, but they can dominate online.

In the following days, Jiang Qin stayed at the construction site of the Danpin Tuan headquarters.

He Yijun accompanied him personally. While discussing the plan with him based on the existing drawings, he kept a close eye on the steel bars on the construction site.

“Old He, you are really hopeless. Do I need those two steel bars?”

 “You don’t smoke either?”

Jiang Qin was stunned for a moment: "So?"

He Yijun looked at him expressionlessly: "But when you were drinking tea in my office just now, you took away my lighter."

　　　…”

Visiting the project site and discussing and revising the drawings took almost two days.

In the past two days, Jiang Qin almost had takeout every time, and he felt like he was in the past.

 I think back when he was deeply in love with food delivery, he also had such a deep love for food delivery...

Of course, Jiang Qin also discovered the shortcomings of the current food delivery industry, such as the estimated delivery time that does not match the delivery time, the response speed of after-sales customer service is shockingly slow, and the complaint port always shows network abnormalities.

 For the newly growing food delivery industry, this should only be considered a minor problem, but it does affect the user experience.

Jiang Qin compiled the results of his experience into a text message and sent it to Suna, asking her team to pay more attention to the group delivery app and take the best of it and discard the dross.

“Jiang Qin, why does your phone keep ringing?”

"It's okay. If you're hungry, don't let me deliver food again. If you don't, you'll fine me."

Jiang Qin took a look at his cell phone and found that he was not prompted by the background of Hungry Rider. He refused to accept orders many times and was fined 200 yuan.

 I haven’t done anything, so I’ll be fined 200 yuan first. That’s interesting.

This is also one of the chaos that has just developed in the food delivery industry. Although the delivery fee for not giving food when you are hungry is really high, this so-called punishment is also very arrogant.

Jiang Qin turned off the background notification and was about to put down his phone when his phone started to tremble.

“Boss, Nuomi.com has started a takeaway business.”

"when?"

“Just in the past few days, Manager Yao from the Kyoto branch suddenly saw their advertisement on the street when he was at work today and called me.”

Jiang Qin hummed and put down his phone.

　　It’s so miserable to order a quick meal. I just ran to Shanghai to beat my hunger, but before I could stand still, Kyoto was stolen.

 But this is a good thing, because the war has been ignited, which is beneficial to the growth of the entire industry.

I believe that in the near future, takeout delivery people will truly become a serious profession, and the number of people will increase dramatically.

If you don’t sign a labor contract and don’t buy insurance, then doesn’t everything belong to me?

 But what surprises Jiang Qin the most is that one of the three BAT giants has finally begun to try to enter the market, which is a good sign of rapid development.

Since the end of the group buying war, the fate of each group buying website has been different.

The group was crowned into the emperor, and the hand collapsed. The public commented on the only business district, and the glutinous rice network seemed to be the luckiest loser and was wholly acquired by Baidu.

To be honest, BAT has gained momentum in the past two years, mainly because of the establishment of an industrial chain.

 E-commerce, payment, finance.

 Social interaction, games, entertainment.

Tencent and Alibaba have continued to invest in mergers and acquisitions, expand the ecological chain, and find industry growth points, and the results they have achieved are pretty good.

But Baidu is having a hard time in this regard. Although Qianqianjingting, PPS, 91 Assistant, and Zongheng Literature all occupy a place in their respective fields, they are becoming more and more obsolete and cannot help but go downhill. .

 In the final analysis, it is because Baidu’s monetization ability is too poor and its monetization channels are too narrow.

 He bought Nuomi.com, which was seriously injured and died, at a low price. In fact, he did not want to give up the huge market in the local life field and wanted to continue to try.

Now, the food delivery industry suddenly became popular, and he began to feel lonely.

 Nuomi already has abundant merchant resources. With this channel, they plan to try the takeout industry, and their first stop will be Kyoto.

 Baidu is not short of money. Trying a new industry is just a drop in the bucket for him, but if the attempt is successful, the rewards are absolutely endless.

To be honest, among the three BAT companies, who doesn’t feel greedy when they see group shopping now, and the food delivery industry is an excellent outlet in the O2O field.

 (End of this chapter)