Chapter 585 War breaks out on the takeout circuit

Chapter 585: War breaks out on the food delivery track

At the end of the year, there is light snow.

Many large shopping malls are conducting Spring Festival promotions. In conjunction with the group-buying New Year Shopping Festival activities, various discounts have been launched to impact sales.

 Since the 25th day of the twelfth lunar month, the daily passenger flow has doubled.

During this period of time, Hungry.com launched a large number of offline advertisements, and with its superior delivery speed, the rush to fast-food restaurants was untenable.

 At this time, the center of fast food has returned to Kyoto from Shanghai, and it has strictly guarded against Baidu Nuomi's takeout.

 Secretly, more investors have begun to contact the entrepreneurs of these food delivery platforms, intending to join this battle.

 In August 2009, Alibaba launched a website called Koubei.com.

●After investing in LaShou, the word-of-mouth project was never continued.

 But this time, Boss Ma plans to restart Koubei.com.

Like group buying, Koubei.com is also a group buying platform.

After all, from the rise of the team to the final victory, Jiang Qin laid foreshadowings comparable to landmine explosions in every step.

 So even though the group fight has not ended so far, maybe he has already prepared everything behind.

 “It seems like there are two more companies under my name.”

  The food delivery war has once again set off a war in the O2O field, so major manufacturers are paying special attention to the trend of group shopping.

This concept comes from practice, because the group's ability to reach this point relies on strong local promotion to a certain extent.

 Boss Ma’s move to restart Koubei.com is actually preparation for entering the food delivery industry.

“It is classified as an information service company, and its main business should be algorithm research, as well as some technical development and applications.”

“One is a commercial marketing company called Nanshu, and the other is an information service company called Zijie Jumping.”

Mobile Internet business has just started and will subvert more traditional industries in the future. If you want to deepen the layout and broaden the ecological chain, a strong local pusher army must be a sharp knife.

 “What about the word knot jumping?”

 At that time, there were rumors that the local promotion department of the group was going to be disbanded, which made everyone feel in danger.

However, his business scope is narrower than that of Pintuan.

In other words, although Baidu is just trying it out, it is still very serious about it.

 At the same time, in a high-end office building in Shanghai, Hungry Bu’s newly rented office has just been packed up and officially put into use.

And after a round of advertising and user subsidies, they found that the accumulated users were quickly lost because of the poor experience.

"It should be the local promotion department before the group was formed. It was split off. It is of the same nature as Ali's Zhonggong. I would like to call it Nanying."

On the third day after the restart of Koubei.com, Koubei Takeaway was officially launched. Although it did not advertise and recruit riders with great fanfare, the news still caused a great shock to the takeout industry.

 The worst one is the fast food that has gained momentum the fastest.

Coupled with the fact that Baidu was stealing from the rear, Kuai Dian was dumbfounded for a moment, and then quickly mobilized his staff back to stabilize the business in Kyoto.

 Fortunately, I am still useful and will not be abandoned for the time being.

 In Jiang Qin’s own words, no one can stop him from being able to master martial arts.

The remaining stars, diamonds, and platinums have also been mixed into internal junior leaders, with countless juniors under them.

 If Jiang Qin could comment on it, it would be that it has the style of Sui Xin Tuan back in the day.

 The operating model is to impact sales through group buying, provide large discounts, allow consumers to get discounts, and allow merchants to make small profits but quick turnover.

  In the eyes of others, the pushers that can be thrown away after use are all shining treasures in Jiang Qin's eyes.

“What does this Nanshu Commercial Marketing Company do?”

It is said that after this wave of structural reorganization, Nuomi.com has retained only a small number of people from its original group buying business. After all, they don’t have much business to do under the watchful eyes of group buying.

Since the end of the group buying war, the second batch of local referrals maintained by major websites have been laid off.

On the other hand, Baidu also restructured Nuomi.com and provided a large wave of funds.

What about the rest of the people? Then they were all assigned to the takeout business group.

They went deep into Shanghai, but because the delivery time was too slow and the estimated delivery time was inaccurate, the business ran into a bottleneck.

 But as the daily specials continue to be rolled out and the supply chain is established, the local promotion department has new things to be busy with, and feels a little more at ease.

“Jiang Qin, what are you doing recently?”

 Competing with him in the same field, you won’t be able to withstand even a slightly higher blood pressure.

These juniors are all those who were laid off after the group buying war.

"what company?"

 Even some of the kings of Ditui directly moved into the management position during this structural adjustment.

It was like a mahjong table had just started and he had stolen the cards and wanted to reveal them one by one.

 After all, even the website can no longer survive, and there is no need to keep the grassroots departments that run the market.

But what these local promoters did not expect was that Jiang Qin would directly lead them to establish a commercial marketing company when all the group-building businesses were approaching maturity.

Jiang Qin is a man who plays too deep in the layout. It would be easy if he started to move, and everyone would still know what he was doing. But the more he stood still, the more frightening it would be, and people would always think that he was being stupid.

In Mr. Zhang’s view, if you want to do your job well, you must first sharpen your tools, so the first step in getting investment is to move out of the residential building where you started and change to an office worthy of your status.

 During this time, their staff also increased to one hundred and thirty-six.

However, the office has been changed, but the crisis has also followed. After all, Alibaba and Baidu have successively exited, which means that this track will completely enter a stage of fierce competition.

"Nuomi takeaway has now circled the business area in southern Kyoto, and is currently continuing to advance southward. Although quick-order meals are developing very fast, it feels a bit overwhelming." "After all, it is Baidu..."

“Koubei Waimai has also received funds. Behind them is Alibaba’s powerful information team. Although Lashou.com is gone, all the original team elites should have joined Koubei.com.”

“Ali is also very fierce, what should we do?”

 In the hungry headquarters office, as the discussion gradually started, the atmosphere began to become slightly solemn.

 The influence of big companies still exists after all. Baidu’s sense of oppression is not that strong, but Alibaba’s sense of oppression is really strong.

 Especially Boss Ma, who has been very active in recent times, attending meetings everywhere, accepting interviews, and appearing on TV and newspapers everywhere.

His speech skills are superb and he can make chicken soup at his fingertips.

 Eighty percent of young entrepreneurs in China have actually always taken him as a role model.

 It is normal for them to feel guilty if you ask them to compete with role models.

However, Zhang Xuhao and Chen Jiaxin were not so nervous.

 They have been in contact with Tencent recently. As long as they can get funding from this company, such a big manufacturer may not be terrible.

 Zhang Xuhao has this idea because of his inner self-confidence.

 He ​​himself is a second-generation rich man, and he is relatively young. For a person like this, he may not even cry out in pain when he hits a wall. How could he feel scared before the fight started?

 The reason why Chen Jiaxin is not nervous is simpler. She really feels that big companies are not scary.

 Because she had witnessed a person who quickly broke out of the encirclement of a large factory and beat everyone silently with his backhand.

“Don’t be nervous, everyone, just continue with your daily work. We have been doing online food ordering for two years and have more experience than big factories...”

“Moreover, Mr. Zhang is currently in contact with Tengxun. We are not alone.”

“Koubei and Nuomi have not even recruited riders yet, but our system optimization has been completed and order dispatching is more efficient. What we need to fight now is this time difference.”

“Business areas in Hangcheng and Jinling have been established, and the next target cities are Jiangcheng and Qindao…”

Hungry for the year-end meeting, Zhang Xuhao flew to Shenzhen, and the entire meeting was hosted by Chen Jiaxin.

As the market general of Dianping, Chen Jiaxin has a team of more than a thousand people, so she is naturally comfortable with the team of 100 people.

 They don’t plan to take a holiday this Spring Festival.

As mentioned just now, what they want to fight is this time difference.

After the meeting, Chen Jiaxin opened the door to the rooftop, walked to the balcony where the cold wind was howling, lit a cigarette, and squinted her eyes.

She knows that as long as Zhang Xuhao can attract Tencent's platform and investment this time, he will definitely become popular in the next year.

 In the past, when working at Dianping, they looked down from above.

 DW is a well-established lifestyle service website, and it has a financial backer. When I first entered the group buying field, I really felt like no one would like it.

But this time, she didn’t need to look up from below when she was hungry. Facing the wolf in front and the tiger behind her made her blood boil even more.

 “Ziqing, have you met the boss?”

 “What’s wrong, Mr. Tan?”

“New news, Alibaba has restarted its Koubei website.”

Ye Ziqing was stunned for a moment: "Is it the group buying website that was suspended before it was launched?"

Tan Qing nodded: "Now Koubei.com has also launched a takeout business, plus Nuomi takeout, and Public Investment's Are You Hungry? I guess we will have to fight with the three companies again this time."

At this moment, Ma Yubao came from outside: "Mr. Tan, the boss is on the fourth floor."

 “What are you doing on the fourth floor?”

 “The little train that lights up during a meeting.”

                                ?)

After the completion of Wanzhong Mall, Jiang Qin opened an office on the first floor here and claimed that he and He Yijun would be good neighbors for life.

 So the fourth floor that Ma Yubao mentioned is the entertainment area of ​​Wanzhong Mall. On the left is the game city, on the right is the children's playground, as well as KTV and various experience stores.

Jiang Qin was driving a small train at this time, taking a group of children around the mall.

 Soon, the lap was over and I made thirty yuan.

 Children got out of the car one after another and were picked up by their parents.

 “Mom, I want to sit down again.”

"You are not allowed to sit down. Go home and do your homework. You must study hard to become a useful talent in the future, otherwise you will be as useless as that uncle in the future, doing such a disgraceful job."

                                ?)

Jiang Qin was checking the coins in his hand, and his mouth twisted when he heard this sentence.

But before he could open his mouth, Tan Qing came towards him and talked about word of mouth.

 “Uncle Ma is so evil-minded.”

“The local area of ​​life is really important to them.”

“Arrangements will be made for the local push department to train after the new year to increase the intensity. Business needs to be done, but martial arts cannot be neglected.”

(Family members, please vote for me. Don’t save for monthly votes. Voting on the list at the beginning of the month can buy me a month of exposure to the list. But if you save until the end of the month and vote again, you will only be exposed for one and a half days. The next day) Just reset it to 0, which doesn’t make much sense.)

   (or2,or2,or2)

 (End of this chapter)

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