Chapter 598 Get two thousand as a bonus at the start
Chapter 598 Give away two thousand at the beginning
As for the cost of the distribution subsidy, Xu Yu quickly made an estimate of 30 million.
In other words, based on the current order volume, Xilebu, which currently has the largest business volume in Shanghai, will increase costs by nearly 30 million per month.
With the influx of a large number of riders, this cost price is actually rising.
In fact, these 30 million people may not even burn for 20 days.
Jiang Qin then held a conference call to understand the business volume of each branch in the four major cities. Finally, he made a summary and formulated a plan for rider bonuses in units of 100 million.
Hungry, Baidu Takeout, and Word of Mouth Takeout all provide an extra RMB 2 to 5 subsidy per order.
And Jiang Qin decided to directly take out one month's subsidy and give it to the riders at the beginning, just for a heartbeat!
However, specific activity rules still require a strict data calculation.
But when it comes to mathematics, Jiang Qin has always been ignorant.
So after sorting out the information, Jiang Qin found Feng Nanshu and asked her to help with a bunch of data calculations.
Become a group delivery rider and you will get a cash bonus of 2,000 yuan when you log in. The slogan is gradually becoming more and more widely known.
Feng Nanshu shrank her delicate body and her eyelashes trembled slightly.
Jiang Qin put his arm around her waist and stayed close to her back. He watched the amounts being calculated one by one and couldn't help but bite her ear.
If you have limited time and are unable to dispatch orders on the platform due to various force majeure, you can also get a leave card by recruiting new riders to register.
Jiang Qin took out his hand like a gentleman: "I didn't mean it."
.
"withdraw!"
Feng Nanshu’s pen crooked and he miscalculated again.
Rider Xiao Wu is a Baidu takeaway rider. When he saw the advertisement, he was stunned for a moment and thought to himself, is there such a good thing as a slap in the face? Doesn't that block the muzzle of my gun?
So he quickly downloaded the group riding app and after logging in and registering, he found that there were two thousand yuan in his account balance.
“This group-building activity is average.”
Soon, the event time for group takeout will be officially launched.
"How to say?"
Furthermore, you can withdraw the bonus at any time after receiving the bonus at each stage, and it will be credited to your account on the same day.
“Wo Ri, you’re really giving away your money for free!”
“Jiang Qin, stop rubbing me. I made a mistake again.”
“Why do you sound like you don’t believe it?”
Posters of takeaway bonuses have also begun to be distributed offline.
Xiao Wu waved his hand and prepared to withdraw money, but the system prompt jumped to the full version of the reward rules.
Even, you can still count...
After running for three days, you can withdraw one hundred, if you run for one week, you can withdraw three hundred, if you run for half a month, you can withdraw six hundred, and if you run for twenty days, you can withdraw one thousand.
The reason why Feng Nanshu is asked to do the calculation is because Jiang Qin not only wants to see the results of the data calculation, but also the process of the data calculation.
“Judging from the current situation, the number of part-time riders is actually the largest. It may be possible to run for three days, but there are very few people who can run for a full week, let alone for twenty days.”
Guo Liang, the person in charge of word-of-mouth takeaway, saw the problem in an instant.
Luo Ping thought about it for a moment: "That's true, but... if you don't finish running, you won't lose anything by joining the group, right? You won't be given any money either."
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"Moreover, if I ran for four days, I originally wanted to continue running and get another three hundred points in the next stage, but because of something unexpected, I had to give up and get one hundred points. Then I would even make money by joining the group. And like this There may be many situations.”
Guo Ming was silent for a moment: "Wouldn't that be better? Three days later, the riders who had flown over would flow back again? After all, they can still get our subsidies."
Luo Ping pursed his lips: "But they still have another option, which is to get three riders to exchange for leave cards, and a steady stream of riders will enter this event."
…”
“Mr. Guo, I have a hunch that the number of riders will surge in the early stages of the group activity.”
The market is messy, the information is confusing, and everyone has different concerns.
Principals like Guo Ming care most about costs, while Luo Ping, a marketing manager, cares more about results, so they see different things.
But in terms of conclusion, both people’s calculations are correct.
As soon as the group-buying activity came out, the number of riders suddenly surged, and many riders quickly cashed out up to 100 yuan, which was much better than the subsidy, and it was like getting it for free!
Then some part-time riders returned to the previous platform to earn order subsidies.
The remaining riders saw that there was still one thousand and ninety-nine bonuses left in their accounts, and they quickly made a decision.
Fuck, keep doing it.
Because after you get the one hundred cash withdrawals, you really don’t want to let go of the one thousand nineteen.
This is like playing a game to upgrade, it is really easy to become addicted.
Chen Jiaxin stares at the data of the entire market every day, and has a vague premonition about the group's activities. “Obviously we can get an extra two thousand subsidy a month even if we don’t work hard when we are hungry, but after changing the activity mode, the effect is so strong?”
“This person has a good understanding of people’s hearts. He can lure people into the game with a hundred dollars, and seduce people with a thousand dollars.”
Zhang Xuhao pushed up his glasses: "He is a good opponent."
Chen Jiaxin looked at Zhang Xuhao: "What should we do now?"
"Don't worry, he has recruited so many riders, but the order volume cannot keep up with the growth of the riders. If this continues, each rider will not receive too many orders, and he will lose money. Riders, orders, this If the two cannot maintain a balance, the end will definitely be miserable.”
The fact is just as Zhang Xuhao expected, because the number of riders grew too fast, resulting in a serious shortage of orders.
Riders who are delivering food in groups have clearly experienced a decrease in the number of orders delivered in the past few days.
The rider Xiao Wu delivered forty orders on the first day, thirty orders on the second day, and even fewer on the third day. But on the fourth day, a large number of orders suddenly came in.
However, the order Xiao Wu received was not a food delivery order, but an ingredient delivery order from a company called Mr. Xianhui.
He rode a battery car and rushed over, and found that the store had specially arranged packers to pack the takeaways and deliver them to them one by one.
Then he turned around and went back, placed an order, and found that it was an order from a snack convenience store, two boxes of small burp bags for children, delivered to a hotel near the airport.
This gentleman was anxious to see the sample, and even added an extra five yuan for delivery fee.
This is a bow on the string, it has to be shot!
Xiao Wu has been a rider for half a year. In the past, most of his deliveries were takeout, but this is the first time he has delivered food and condoms like this.
“If you join a group takeout service, do you still get food delivered?”
“Yes, in addition to delivering food, we also provide beer, drinks, mineral water, and even hardware, fresh food, and small household appliances.”
“Where do these orders come from?”
“Pingtuan has a community group buying project called Daily Specials. It used to be centralized delivery in the morning, noon and evening, but now it has been changed to real-time delivery, and large quantities of external orders are all funneled to the takeout end.”
Zhang Xuhao held his chin up and was silent for a long time: "I didn't expect the number of riders to grow so fast, so I thought of a temporary remedy?"
Chen Jiaxin glanced at him and somewhat disagreed with his point of view.
Temporary remedy?
No, she doesn’t think so.
Chen Jiaxin reached out to open the drawer and took out the group takeout bag left behind when she was investigating the market.
【Group takeout, everything will be delivered quickly】, this advertising slogan has been widely circulated now, even people who don’t order takeout know it, because there are too many such plastic bags.
But Chen Jiaxin once thought about it, why not call it [group takeout, food delivery is fast]?
At this moment, she finally knew, because nowadays, group takeout really has everything.
Other food delivery platforms are still only working in the catering field, but Jiang Qin took advantage of this wave of activities and successfully crossed over.
Jiang Qin rarely spends money in the market. He used to do group buying in this style. If he can do it without spending money, he will try his best to do it without spending money.
But this time he suddenly started burning money, which seemed quite unexpected to everyone.
Some people think that now that the group has grown in size and has sufficient funds, it is not surprising to use tricks to make money.
But they still didn’t expect that Jiang Qin spent a penny to do two things, so that takeout was not limited to catering.
This seems to be a wake-up call to other platforms, why can’t food delivery only be delivered? As long as the rider can carry it, the electric car can pull it, and the cannon can be sold!
As a result, the business department phone numbers of Carrefour, Yonghui, RT-Mart, and Wal-Mart were almost blocked during this period.
Look, the market has expanded again, and the valuation of the food delivery market is even higher!
Jiang Qin looked at the battle report fed back by the sub-station and instantly felt the joy of winning four times.
More than 30 million yuan was spent to increase the number of riders, turn daily specials into an instant delivery business model extremely smoothly, and bring the popularity of the food delivery market to a new level. This is a win-win-win-win situation.
Then what is the fourth win?
ˆ is the current quality of riders for group delivery.
This is an issue that will be ignored by many people.
Indeed, in the current rider industry, most are part-timers and not many are full-timers.
But in terms of proficiency, efficiency and service capabilities, those full-time riders are better and stronger.
At the later stage of this activity, part-time riders will not be able to get the next reward because they are short of time, and will soon return to other platforms.
And those who can get it all with 2,000 yuan will definitely be riders who are efficient, have enough working hours, and whose mobile phones are not laggy.
As a result, although the scale of riders on the market has not changed too drastically, the number of high-quality riders joining groups is increasing rapidly.
This market is huge, but both money and resources are fixed.
Then why do some people make money while others don’t?
It is because among the same resources and wealth, what others have integrated into their hands is the best.
Jiang Qin is not going to let these high-quality riders who can earn more than two thousand dollars go back. He wants to buy insurance for them and sign a contract. This is called screening.
In fact, Baidu Waimai is also screening riders and giving generous bonuses to many high-quality riders so that they will not go to other platforms.
But their screening was based on the 10,000 to 20,000 people on their own platform, while Jiang Qin conducted a screening in the entire food delivery industry.
(or2, please vote for me, gentlemen, please use your strength, I can bear it.)
(End of this chapter)