MTL - Rebirth in a Perfect Era

For Alexander Wikander, he was a standard dogma.

Around him, people like him are very common. Everyone is very obedient, always chooses to be conservative, and never takes a radical line.

People like him have a lot of stubborn persistence, such as those who study hard, such as those who hold the Bible to kidnap others, and those who do the same thing and stay the same.

Wikand's insistence on car design stems from the fact that he has not established a aesthetic system that is truly close to the times.

He thinks that Volvo cars should be designed to be a bit awkward and bland, because this is the basic of its low-key and restrained.

Moreover, he feels that any brand that designs cars in a fancy way is not practical.

Volvo needs this kind of solid lines and unchanging design language to convey a message to the world: "We are old-fashioned, we insist on being internal, and our cars are always the most practical and safe."

Therefore, he scoffed at the car style Li Mu wanted.

He even educated Li Mu and said, "General Manager Li, look, the side of your v has a slanted downward line, high front and low back. In this way, the upper space of the rear seats is reduced for no reason. You do n’t need to feel the head when you sit in Miba, but after you design it like this, you will feel depressed when you sit in. ”

Li Mu nodded: "Yes, I let him suppress."

Vicant sneered: "General Manager Li, IMHO, you really do n’t understand car design. People ’s pursuit of space is extremely extreme, especially v. Most people buy v for more space, not Better passability. "

Li Mu said indifferently: "Most of the cars in the back are usually not seated, even if they do not matter, they can do it, because this is not his car after all."

"How does this work? Our customers will definitely abandon this car as long as they are seated in the back row when they buy it!"

Li Mu asked: "In the back row of the two-door four-seater coupe, the dogs are too crowded to wait. Don't anyone buy them?"

Vicand argued, "But that's not the mainstream model! The mainstream models still have to take full account of space and ride comfort."

Li Mu seriously said: "At least 50 consumers in the future will pay for the appearance. The key to the real impact of whether they buy or not to buy is whether the car is good or not, not because it has enough rear space."

Weikand said: "Even if I look at the appearance, I don't think this car looks good, it's weird! And the side lines you design, these more geometrical corner designs, will increase production processes and costs, and will increase The probability of damage to the two sides of the car and the cost of repair are mostly avoided if it is a large, rounded shape, but if it is such a shape, it is difficult to recover at the touch, and sheet metal is required. "

"Also, why do we design two tail throats? Our displacement is not large. One tail throat is enough. Two will increase the cost. It is completely unnecessary."

Li Mu asked him, "Have you ever seen a 20-displacement car with four tail throats?"

Vicand said dismissively: "Hang four tail throats? Unless he's crazy, it's impossible to do such a thing!"

Li Mu smiled and said, "You should have a chance to meet in a few years."

After speaking, Li Mu said indifferently: "Okay, Wickand, I paid you not to let you talk to me, but to let you do things for me. I'm the boss, so I let you do what you want. What do you do for me? Do n’t tell me how professional you are and how amateur I am. One of your designers is one, and none of them is qualified in my eyes. Look at the models you design. Changing the shape can see how much your group of people lacks design spirituality. Let's look at Volvo's sluggish sales. At least 60% of the responsibility lies with your designers. "

As soon as Vicand heard this, his face became red and white.

Li Mu's questioning of his professional ability is really a very worrying thing.

But the point is, he didn't know where to refute all of a sudden.

Volvo's car sales are indeed very sluggish.

Li Mu continued to say at this time: "The car you designed is like the most ordinary middle-aged person in the world, with a fat face, a shiny face, thin hair, a shabby dress, and no trimming, making it difficult for the opposite **** to mention I ’m interested in that, so the car you designed is also very abstinent. If you look at it, you ca n’t produce it. There was originally a point. When you looked at the car you designed, that point was instantly destroyed. If you If you are not convinced, I can take a one million dollar budget and ask the world-renowned survey company to conduct a survey in several major cities around the world to count how many people think that Volvo models are ugly now. "

Speaking, Li Mu's voice improved a little, and said, "Give you face, solicit your opinions. It doesn't really let you point me with your ascetic aesthetics. From now on, if you still want If you want this job, listen carefully to what the man who gives you a salary is saying, what he asks you to do, you do what you do. Otherwise, you can immediately resign and return to Sweden to see if you Can you still find a designer job in your life! "

Vikander didn't dare to complain again.

Originally, I wanted to give the new boss a dismissal, so that he would not have any thoughts of interfering in his own work in the future, but he never expected that the new boss would not interfere in his own work at all, but would completely decide his own work.

He was also very clear that he was working against Li Mu, and the only end was to pack up the rolls and go home, so he could only persuade him immediately. Whatever Li Mu wanted to do, he would do whatever he wanted to do with him. As for him, he would return to Sweden when he made enough money, and Volvo had nothing to do with his death.

So ~ www. ~ he said in a whisper: "Mr. Li, what kind of design do you want, I will cooperate with you exactly."

Li Mu nodded and said, "You raise the head of the car for me first, don't tell me about vision issues. If you want a good vision, you can try Changhe Bread."

"I said, the wheels have to be bigger, the cars have to be shorter, what? Inconsistent? What I want is inconsistent!"

"Add the double exhaust, right! Be sure to double out, one left and one right, and don't give me a round tail throat like this!"

"Side waist, the waist line is more obvious ..."

On the computer, a car was perfected from the most common line draft, and finally got the prototype of Aurora.

Although this chubby bigfoot looks really weird, what surprised all designers is that such a strange mix does not seem ugly at all. On the contrary, it looks more and more delicious .

At this moment, these designers have not realized that they are designing a v that is enough to stunning the world ...