Chapter 1811 Concept car release
When Volvo's production line arrived in Yanjing in batches, and the restructuring in Yanjing, the Land Rover production line in the UK also started the first phase of the relocation project.
At the same time, Makino Aurora's first concept car is in full swing at the newly assembled production line.
Most of the time, the concept car will not be mass-produced. Even if it is mass-produced, the mass-production model will be far behind the concept model.
However, Li Mu intends to let Makino Aurora directly produce a version that can be mass-produced, first as a concept car and launched to the market through a press conference.
The acquisition of Volvo, Land Rover, and Jaguar has been well known for a long time, but the world is generally not optimistic about its own car production.
Because most of the merchants and brands who tried to cross-border cars were basically unable to escape their cool fate in the end, most of them even dived and disappeared.
The western countries themselves are full of disdain for the Huaxia automobile manufacturing industry. When they knew that Li Mu was preparing to build a car, they were mostly dying.
Western media and the public generally have a sour grape mentality, and that mood always feels like their own depression in these years, giving their children to others to feed, sour and astringent.
So they also don't think that Li Mu can play the car well. After all, almost all the industries he is doing are closely related to the Internet. Everyone does not believe that he has left the advantage area of the Internet and can still stay ahead in other areas.
However, Li Mu was prepared to use a stunning model all over the world to let the world know that he could not only do the Internet, but also build a car.
This interior and exterior Land Rover Aurora, the concept version is all high-profile, 3.0T engine, 6AT gearbox, XC60 chassis and four-wheel drive system, Volvo's various active and passive safety functions are also readily available.
The interior of the car is matte solid wood interior. The interior is basically the same as that of the Mercedes-Benz's new C series. With multiple ambient light strips, the sense of luxury even exceeds the current million-level SUV.
Because the technology of the entire vehicle is readily available, the chassis platform is also readily available, so only a set of interiors and exterior kits are redesigned and produced on this basis, so this production does not take too long.
More than a month later, four Makino Auroras in different colors were launched from Volvo's new production line.
The four cars are pure white, pure black, blue and white, and orange and black.
The four cars in Li Mu look no different from the Land Rover Aurora in appearance. The overall size is slightly larger than the Aurora, not as true as the Aurora, but it also looks a bit more atmospheric than the Aurora. Taste, but not as exaggerated as Range Rover.
At the same time, opening the door is a strong Mercedes-Benz interior style. It looks extravagant and basically has no plastic. At first glance, except for the chrome buttons and knobs, it is black leather and solid wood interior panels.
Starting the car, the roar of the V6's engine is very pleasing.
Volvo's 3.0T engine is not very good, but the overall parameters are reasonable.
As for the gearbox, it is purchased from ZF. The 6-speed automatic is regarded as a very advanced and high-end automatic gearbox.
Volvo's four-wheel drive system is not strong, but Makino Aurora itself is not a main off-road model. The requirements for the four-wheel drive system are not so high, so this system is sufficient.
Li Mu took a test drive and felt very good about this car. It looks good and drives well. There is no excessive emphasis on power or control. In short, the mechanical part is very balanced and the exterior and interior are superb. Definitely a very good model.
However, although an LCD screen is installed, it can only display the logo and cutscenes of Makino Motors when it is turned on. The specific control functions cannot be achieved because it is not possible to develop a set of people immediately in such a short period of time. Machine interaction system.
Even so, the completion of this car is already quite high.
Li Mu released the car in September after the autumn, but at the end of August, he had announced to the world that Makino Motors would release the first concept model after the brand was established in early September.
When the news came out, the whole world was shocked.
Just two months have passed and the concept car is about to launch?
This speed is a bit scary.
Generally speaking, for a model, the exterior design may not be finalized for two months.
However, all these rules do not apply to Li Mu, the opener. He has too many car exterior shapes and interior design schemes in his mind. He can easily come up with two sets of the best, and can soon realize the production of physical models.
While the world is surprised, Li Mu ’s concept car is completely negative. Many car media even predicted that this will be a bad press conference. At that time, Makino Motors will launch a bad and unmanageable model. Li Mu Although he has a talent for Superman in the Internet field, he will definitely experience a complete failure in the automotive field.
There are also many media who want to dig deep into this concept model and pick out some of its elements in advance to announce to the public, but Makino Motors has done a good job of keeping secrets, everyone just racked their brains and just knew that Makino Motors will release this time The concept car is an SUV model, the others are unknown.
In this way, the whole world is waiting for the Makino Motors concept car launch with a curious and expectant heart.
September 1.
Makino Motors has announced its global image ambassadors, respectively Du Wei, who is now in flames due to "Flying Tigers" and three classic English songs, and Leonardo DiCaprio, whose appearance is at its peak.
Today, Du Wei is well-known in the world. The three songs are still on the charts. The most terrible divine song "RollingInTheDeep" even won the championship on multiple lists for two consecutive months.
Not to mention Leonardo, the absolute Hollywood front-line player has a great influence.
Makino Motors signed the two image ambassadors as soon as they came up, and suddenly set their own tone extremely high.
Some sour western car media even said that Makino Motors has signed two superstars as image ambassadors before they can build a car that can run. We should really worry about whether Makino Motors has a reliable car for these two people. Endorsement.
Li Mu did not pay attention to these cold water remarks.
Anyway, Western countries really look down on Huaxia's automobile manufacturing industry. This is an established fact and there is nothing to refute.
In this case, instead of talking to them, it is better to say nothing, and when the concept model is launched, come directly to a stunning four-seater.
On September 9th, Makino Motors held the first Makino Motors Group concept car launch conference in the conference hall of Yanjing International Exhibition Center.
Before the press conference, all four Makino Auroras stopped on the stage of the press conference, and at the same time they were covered with pure black shading cloth.
Nearly 2,000 people were invited to the site.
Most are media reporters, car industry peers, car fans, and some leaders who are very concerned about Makino Motors.
After the guests took their seats, everyone still did not see what the four cars looked like.
Many people even have the intention to step forward to open a black cloth and have an eye addiction.
But because the on-site staff is very responsible, no one has been allowed to approach the four cars.
At three o'clock in the afternoon, the press conference officially started.
At this press conference, there was no host, only Li Mu himself did the model release and explanation.
When Li Mu, wearing a black suit, stepped onto the stage, thunderous applause rang out.
Although foreign countries are not optimistic about Makino, domestic people still have high expectations of him.
Domestic passenger cars have not made any big moves. This time, Li Mu bought three well-known foreign brands in one go, which should be able to toss out something new.
After applause, Li Mu rushed down the stage and smiled, "Thank you all for coming here to witness the first concept car released by Makino Motors Group, a newly established company."
"Before the model is announced, I want to talk to you about our specific strategic plan."
"As we all know, I bought three auto brands some time ago. These three brands are currently moving their production lines into Huaxia. They are all part of the Makino Motors Group and become the three sub-brands under the Makino Automotive Group;"
"At the same time ~ www. ~ We also announced the establishment of a domestic independent brand Makino Motors. In the structure of the Makino Motors Group, Makino Motors is a parallel and level sub-brand with the other three brands;"
"Since the three brands were wholly acquired, we will integrate the technologies of the three brands in the future;"
"In other words, in the future, you may enjoy Volvo's safety technology, Land Rover's four-wheel drive and off-road technology, and Jaguar's luxury and technology in all the brands of the Makino Motors Group;"
"At the same time, we have also invested in Tesla Motors, founded by Elon Musk. In the future, Tesla Motors will also move to Huaxia and carry out in-depth cooperation with the Makino Motors Group. Both parties will jointly complete new energy vehicles, and R & D and production of hybrid electric vehicles; "
"In the next three years, the Makino Motors Group will develop into a diversified automotive group with multiple brands, multiple models of passenger vehicle R & D, design, production and sales;"
"So, I hope everyone can keep an eye on the Makino Motor Group. In the future, we will launch more and better models and more updated car technologies."
Speaking of which, Li Mu turned around and smiled at the Makino Aurora covered by the four black shading cloths behind him. "Next, I will introduce to you the first concept model of Makino Motors, a Makino Motors Group. , Makino Aurora! "
After speaking, the lights suddenly darkened, and the spotlight hit four cars that were tightly covered by hoods.
Then, the hood was removed by the staff at the same time. When everyone saw the four Makino Auroras in different colors and different angles, the entire scene was shocked!
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